How popular isOmega in search?
In September 2026, there were an estimated 674K branded searches for Omega worldwide which held steady over the last 12 months. Omega holds 4.3% estimated Share of Search among watch brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Omega compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Watch brands | 7th of 8 | 4.3% | Shown below |
| Luxury watch brands | 4th of 5 | 8.1% | Show ranking |
| Cold Press Juicer brands | 3rd of 5 | 24.3% | Show ranking |
| Juicer brands | 3rd of 5 | 25.9% | Show ranking |
Which watch brands compete with Omega?
Share of Search by month for Casio, Rolex, Seiko, Tissot, TAG Heuer, Fossil, Omega, Citizen. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Rolex | Seiko | Tissot | TAG Heuer | Fossil | Omega | Citizen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 27.7% | 12.4% | 8.3% | 8.3% | 5.6% | 4.6% | 3.1% |
| Nov 2025 | 33.4% | 25.7% | 11.5% | 7.7% | 7.7% | 6.3% | 4.2% | 3.5% |
| Dec 2025 | 28.4% | 30.1% | 11% | 9% | 7.3% | 6% | 4.1% | 4.1% |
| Jan 2026 | 27.8% | 28.7% | 12.9% | 8.6% | 7% | 7% | 4.7% | 3.2% |
| Feb 2026 | 28.8% | 31.5% | 11.6% | 7.7% | 6.3% | 6.3% | 4.2% | 3.5% |
| Mar 2026 | 28.7% | 29.3% | 13.1% | 8.7% | 7.2% | 5.9% | 3.9% | 3.2% |
| Apr 2026 | 29.4% | 30% | 11% | 8.9% | 7.3% | 6% | 4% | 3.3% |
| May 2026 | 27.6% | 27.7% | 12.4% | 10.2% | 8.3% | 5.6% | 4.6% | 3.8% |
| Jun 2026 | 32.2% | 24.4% | 13.3% | 8.9% | 7.3% | 4.9% | 4.9% | 4% |
| Jul 2026 | 33% | 25% | 11.2% | 9.1% | 7.5% | 5% | 5% | 4.1% |
| Aug 2026 | 34.6% | 26.3% | 11.7% | 7.8% | 6.4% | 5.3% | 4.3% | 3.5% |
| Sep 2026 | 34.2% | 26.4% | 11.8% | 7.9% | 6.5% | 5.3% | 4.3% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.2% | 5.3M | -1.5% | -0.3 points | |
| 2, held 2nd | 26.4% | 4.1M | 0% | +0.1 points | |
| 3, held 3rd | 11.8% | 1.8M | 0% | +0.1 points | |
| 4, held 4th | 7.9% | 1.2M | 0% | 0 points | |
| 5, held 5th | 6.5% | 1M | 0% | 0 points | |
| 6, held 6th | 5.3% | 823K | 0% | 0 points | |
| 7, held 7th | 4.3% | 674K | +0.02% | 0 points | |
| 8, held 8th | 3.6% | 553K | 0% | 0 points |
1.
Casio34.2%
Held 1st. 5.3M estimated branded searches, -1.5% vs prior month. Share -0.3 points.
2.
Rolex
26.4%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Seiko
11.8%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Tissot
7.9%
Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
6.5%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
6.
Fossil
5.3%
Held 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Omega4.3%
Held 7th. 674K estimated branded searches, +0.02% vs prior month. Share 0 points.
8.
Citizen
3.6%
Held 8th. 553K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Omega and its closest rivals
Every comparison with Omega
48 comparisons
- Omega vs Pregnancy+
- Beats vs Omega
- Breville vs Omega
- Casio vs Omega
- Corsair vs Omega
- Diesel vs Omega
- Fossil vs Omega
- IKEA vs Omega
- Logitech vs Omega
- Ninja vs Omega
- Omega vs Philips
- Omega vs PlayStation
- Omega vs Rolex
- Omega vs Seiko
- Omega vs Siemens
- Omega vs Solo
- Omega vs TAG Heuer
- Omega vs Tissot
- Active+ vs Omega
- Bose vs Omega
- Instant vs Omega
- Citizen vs Omega
- ABB vs Omega
- Honeywell vs Omega
- Novus vs Omega
- Doppler vs Omega
- Kinetic vs Omega
- Omega vs Omron
- Blackmores vs Omega
- Nordic Naturals vs Omega
- Omega vs Thorne
- Omega vs Rinnai
- Nature Made vs Omega
- Nature's Bounty vs Omega
- Omega vs Swisse
- Linear vs Omega
- Kuvings vs Omega
- Compex vs Omega
- Nestle vs Omega
- Carlson vs Omega
- Omega vs Sierra
- Hurom vs Omega
- Circular vs Omega
- Omega vs Pump
- Omega vs Rachio
- Arbor vs Omega
- Anchor vs Omega
- Omega vs Precision
How has branded search demand for Omega changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Omega worldwide held steady at 674K.
- Across the 12 months ending September 2026, Omega’s estimated Share of Search among watch brands worldwide peaked at 5% in July 2026 and was lowest at 3.9% in March 2026.
How did search popularity change for watch brands worldwide in September 2026?
4 changes
Rolex’s estimated Share of Search among watch brands worldwide has gained ground for 3 months in a row, from 24.4% to 26.4% in September 2026.
Estimated monthly branded searches for Citizen worldwide rose 22.1% over 12 measured months, from 453K to 553K in September 2026.
Estimated monthly branded searches for Casio worldwide rose 18.9% over 12 measured months, from 4.5M to 5.3M in September 2026.
Estimated monthly branded searches for TAG Heuer worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How is Omega measured?
Brandwave collects information about searches that people make online using Omega’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- omega nz
- omega watch
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Is Omega your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.