Brandwave

Flagsmith vs Unleash:Which is searched more?

In September 2026, Flagsmith had more branded searches than Unleash among feature flag tools worldwide. Flagsmith was estimated to have 4.4K branded searches compared to Unleash’s 70, and held a 6.6% Share of Search versus Unleash’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among feature flag tools worldwide in September 2026Which is more popular in search, Flagsmith or Unleash?
Flagsmith6.6%4.4K searches
vs
Unleash0.1%70 searches

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Which is more popular in search, Flagsmith or Unleash?

Compare the feature flag tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Flagsmith and Unleash among feature flag tools worldwide, by month

Share of Search by month for Flagsmith, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyStatsigFlagsmithConfigCatUnleash
Oct 202558.4%32%5.2%4.2%0.13%
Nov 202555.8%30.5%7.4%6.1%0.15%
Dec 202556.5%30.9%7.5%4.9%0.15%
Jan 202660.7%27.1%6.6%5.4%0.1%
Feb 202660.8%27.2%6.6%5.4%0.08%
Mar 202659.8%26.7%8%5.3%0.13%
Apr 202657.2%31.4%6.2%5.1%0.13%
May 202652.8%35.4%7%4.6%0.11%
Jun 202659.8%26.7%8%5.3%0.1%
Jul 202660.7%27.1%6.6%5.4%0.1%
Aug 202659.2%26.5%7.9%6.4%0.09%
Sep 202660.7%27.1%6.6%5.4%0.1%

How has the Flagsmith and Unleash comparison changed over the last 12 months?

  • Flagsmith was ahead of Unleash in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Flagsmith’s estimated Share of Search among feature flag tools worldwide moved from 5.2% to 6.6%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Unleash’s estimated Share of Search among feature flag tools worldwide moved from 0.13% to 0.1%, and its estimated monthly branded searches moved from 110 to 70.

How did search popularity change for feature flag tools worldwide in September 2026?

  1. In September 2026, Flagsmith lost estimated Share of Search among feature flag tools worldwide, from 7.9% to 6.6%.

  2. Estimated monthly branded searches for Unleash worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

Other head-to-heads among feature flag tools

How each brand is measured

Brandwave collects information about searches that people make online using Flagsmith’s and Unleash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flagsmith

1 branded search term

  • flagsmith

Unleash

1 branded search term

  • feature flag unleash

How the Brand Demand Index is measured

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