Brandwave

Flagsmith vs LaunchDarkly:Which is searched more?

In September 2026, LaunchDarkly had more branded searches than Flagsmith among feature flag tools worldwide. LaunchDarkly was estimated to have 42.2K branded searches compared to Flagsmith’s 4.5K, and held a 59.9% Share of Search versus Flagsmith’s 6.4%. These are worldwide searches for English-language branded terms.

Share of Search among feature flag tools worldwide in September 2026Which is more popular in search, Flagsmith or LaunchDarkly?
Flagsmith6.4%4.5K searches
vs
LaunchDarkly59.9%42.2K searches

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Which is more popular in search, Flagsmith or LaunchDarkly?

Compare the feature flag tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Flagsmith and LaunchDarkly among feature flag tools worldwide, by month

Share of Search by month for LaunchDarkly, Flagsmith. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyStatsigFlagsmithConfigCatUnleash
Oct 202557.2%31%5.1%4.1%2.6%
Nov 202554.3%29.3%7.1%5.8%3.6%
Dec 202554.9%29.6%7.2%4.7%3.5%
Jan 202659.1%26.2%6.4%5.2%3.1%
Feb 202659.6%25.8%6.4%5.1%3.1%
Mar 202658.3%25.3%7.6%5%3.8%
Apr 202656.4%29.8%6%4.8%2.9%
May 202653.1%32.8%6.6%4.3%3.2%
Jun 202659.9%24.7%7.4%4.9%3%
Jul 202661.1%24.9%6.2%4.9%3%
Aug 202657.9%24.9%7.5%6%3.6%
Sep 202659.9%25.9%6.4%5.1%2.7%

How has the Flagsmith and LaunchDarkly comparison changed over the last 12 months?

  • LaunchDarkly was ahead of Flagsmith in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Flagsmith’s estimated Share of Search among feature flag tools worldwide moved from 5.1% to 6.4%, and its estimated monthly branded searches held steady at 4.5K.
  • Across the 12 months ending September 2026, LaunchDarkly’s estimated Share of Search among feature flag tools worldwide moved from 57.2% to 59.9%, and its estimated monthly branded searches moved from 50.4K to 42.2K.

How did search popularity change for feature flag tools worldwide in September 2026?

  1. In September 2026, LaunchDarkly gained estimated Share of Search among feature flag tools worldwide, from 57.9% to 59.9%.

  2. In September 2026, Flagsmith lost estimated Share of Search among feature flag tools worldwide, from 7.5% to 6.4%.

Other head-to-heads among feature flag tools

How each brand is measured

Brandwave collects information about searches that people make online using Flagsmith’s and LaunchDarkly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flagsmith

2 branded search terms

  • flagsmith
  • flagsmith feature flags

LaunchDarkly

5 branded search terms

  • feature flags launchdarkly
  • launchdarkly
  • launchdarkly app
  • launchdarkly feature flags
  • launchdarkly software

How the Brand Demand Index is measured

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