Brandwave

Agworld vs Granular:Which is more popular by branded search?

In August 2026, Granular had more branded searches than Agworld among farm management software worldwide. Granular was estimated to have 135K branded searches compared to Agworld’s 3.6K, and held a 93.7% Share of Search versus Agworld’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among farm management software worldwide in August 2026Which is more popular in search, Agworld or Granular?
Agworld2.5%3.6K searches
vs
Granular93.7%135K searches

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Which is more popular in search, Agworld or Granular?

Compare the systems farms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Agworld and Granular among farm management software worldwide, by month

Share of Search by month for Granular, Agworld. The figures are in the table below the chart.

View monthly share of search table
MonthGranularClimate FieldViewAgworldTrimble AgFarmLogs
Oct 202591.8%4.5%2.4%0.68%0.6%
Nov 202592.6%3.7%2.5%0.6%0.6%
Dec 202593.3%3.1%2.5%0.61%0.61%
Jan 202693.4%3%2.5%0.61%0.5%
Feb 202692.8%3%3%0.69%0.49%
Mar 202691.3%3.7%3.7%0.88%0.49%
Apr 202691.4%4.5%3%0.68%0.49%
May 202691.9%4.5%2.5%0.68%0.49%
Jun 202692.9%3.7%2.5%0.5%0.41%
Jul 202693.6%3.1%2.5%0.5%0.33%
Aug 202693.7%3.1%2.5%0.5%0.27%
Sep 2026—————

How has the Agworld and Granular comparison changed over the last 12 months?

  • Granular was ahead of Agworld in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Agworld’s estimated Share of Search among farm management software worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide moved from 91.8% to 93.7%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for farm management software worldwide in August 2026?

  1. Granular’s estimated Share of Search among farm management software worldwide has gained ground for 3 months in a row, from 91.9% to 93.7% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Agworld’s and Granular’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Agworld

1 branded search term

  • agworld

Granular

1 branded search term

  • granular

How the Brand Demand Index is measured

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