CLAAS vs New Holland:Which is more popular by branded search?
In August 2026, CLAAS had more branded searches than New Holland among farm machinery brands worldwide. CLAAS was estimated to have 110K branded searches compared to New Holland’s 49.5K, and held an 18.3% Share of Search versus New Holland’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CLAAS or New Holland?
Compare the farm machinery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CLAAS, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | Kubota | CLAAS | Case IH | New Holland | AGCO | John Deere |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.3% | 12.5% | 7.8% | 0.25% | 0.13% |
| Nov 2025 | 52.4% | 23.5% | 16.6% | 7% | 0.34% | 0.14% |
| Dec 2025 | 57.1% | 20.9% | 15.3% | 6.3% | 0.25% | 0.14% |
| Jan 2026 | 60.1% | 18% | 13.4% | 8.1% | 0.31% | 0.14% |
| Feb 2026 | 60.1% | 18% | 13.4% | 8.1% | 0.31% | 0.16% |
| Mar 2026 | 64.8% | 15.8% | 11.8% | 7.1% | 0.27% | 0.19% |
| Apr 2026 | 64.8% | 15.8% | 11.8% | 7.1% | 0.27% | 0.14% |
| May 2026 | 63.6% | 15.6% | 11.9% | 8.6% | 0.27% | 0.14% |
| Jun 2026 | 63.4% | 15.5% | 10.2% | 10.4% | 0.27% | 0.18% |
| Jul 2026 | 57.8% | 21.2% | 11.1% | 9.5% | 0.25% | 0.16% |
| Aug 2026 | 61.3% | 18.3% | 11.7% | 8.2% | 0.32% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the CLAAS and New Holland comparison changed over the last 12 months?
3 findings
- CLAAS was ahead of New Holland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among farm machinery brands worldwide moved from 21.3% to 18.3%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among farm machinery brands worldwide moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for farm machinery brands worldwide in August 2026?
2 changes
In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 21.2% to 18.3%.
In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%.
How each brand is measured
Brandwave collects information about searches that people make online using CLAAS’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CLAAS
1 branded search term
- claas
New Holland
1 branded search term
- new holland tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.