CLAAS vs Kubota:Which is searched more?
In August 2026, Kubota had more branded searches than CLAAS among farm machinery brands worldwide. Kubota was estimated to have 368K branded searches compared to CLAAS’s 110K, and held an 18.8% Share of Search versus CLAAS’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CLAAS or Kubota?
Compare the farm machinery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, CLAAS. The figures are in the table below the chart.
View monthly share of search table
| Month | Kubota | CLAAS |
|---|---|---|
| Oct 2025 | 20.1% | 7.4% |
| Nov 2025 | 16.9% | 7.6% |
| Dec 2025 | 17.5% | 6.4% |
| Jan 2026 | 17.9% | 5.4% |
| Feb 2026 | 18.5% | 5.5% |
| Mar 2026 | 21.7% | 5.3% |
| Apr 2026 | 21.7% | 5.3% |
| May 2026 | 21.6% | 5.3% |
| Jun 2026 | 21.7% | 5.3% |
| Jul 2026 | 18.4% | 6.8% |
| Aug 2026 | 18.8% | 5.6% |
| Sep 2026 | — | — |
How has the CLAAS and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of CLAAS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among farm machinery brands worldwide moved from 7.4% to 5.6%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide moved from 20.1% to 18.8%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for farm machinery brands worldwide in August 2026?
2 changes
In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 6.8% to 5.6%.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CLAAS’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.