Case IH vs John Deere:Which is more popular by branded search?
In August 2026, Case IH had more branded searches than John Deere among farm machinery brands worldwide. Case IH was estimated to have 70.4K branded searches compared to John Deere’s 1K, and held an 11.7% Share of Search versus John Deere’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case IH or John Deere?
Compare the farm machinery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Case IH, John Deere. The figures are in the table below the chart.
View monthly share of search table
| Month | Kubota | CLAAS | Case IH | New Holland | AGCO | John Deere |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.3% | 12.5% | 7.8% | 0.25% | 0.13% |
| Nov 2025 | 52.4% | 23.5% | 16.6% | 7% | 0.34% | 0.14% |
| Dec 2025 | 57.1% | 20.9% | 15.3% | 6.3% | 0.25% | 0.14% |
| Jan 2026 | 60.1% | 18% | 13.4% | 8.1% | 0.31% | 0.14% |
| Feb 2026 | 60.1% | 18% | 13.4% | 8.1% | 0.31% | 0.16% |
| Mar 2026 | 64.8% | 15.8% | 11.8% | 7.1% | 0.27% | 0.19% |
| Apr 2026 | 64.8% | 15.8% | 11.8% | 7.1% | 0.27% | 0.14% |
| May 2026 | 63.6% | 15.6% | 11.9% | 8.6% | 0.27% | 0.14% |
| Jun 2026 | 63.4% | 15.5% | 10.2% | 10.4% | 0.27% | 0.18% |
| Jul 2026 | 57.8% | 21.2% | 11.1% | 9.5% | 0.25% | 0.16% |
| Aug 2026 | 61.3% | 18.3% | 11.7% | 8.2% | 0.32% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the Case IH and John Deere comparison changed over the last 12 months?
3 findings
- Case IH was ahead of John Deere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide moved from 12.5% to 11.7%, and its estimated monthly branded searches moved from 97.1K to 70.4K.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among farm machinery brands worldwide moved from 0.13% to 0.17%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for farm machinery brands worldwide in August 2026?
1 change
In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Case IH’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case IH
2 branded search terms
- case ih
- case ih tractors
John Deere
1 branded search term
- deere com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.