Case IH vs CLAAS:Which is searched more?
In August 2026, Case IH had more branded searches than CLAAS among farm machinery brands worldwide. Case IH was estimated to have 131K branded searches compared to CLAAS’s 110K, and held a 6.7% Share of Search versus CLAAS’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case IH or CLAAS?
Compare the farm machinery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Case IH, CLAAS. The figures are in the table below the chart.
View monthly share of search table
| Month | Case IH | CLAAS |
|---|---|---|
| Oct 2025 | 8.4% | 7.4% |
| Nov 2025 | 10.4% | 7.6% |
| Dec 2025 | 9% | 6.4% |
| Jan 2026 | 7.6% | 5.4% |
| Feb 2026 | 7.9% | 5.5% |
| Mar 2026 | 7.5% | 5.3% |
| Apr 2026 | 7.5% | 5.3% |
| May 2026 | 7.6% | 5.3% |
| Jun 2026 | 6.4% | 5.3% |
| Jul 2026 | 6.6% | 6.8% |
| Aug 2026 | 6.7% | 5.6% |
| Sep 2026 | — | — |
How has the Case IH and CLAAS comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: CLAAS took it in July 2026, Case IH took it in August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among farm machinery brands worldwide moved from 8.4% to 6.7%, and its estimated monthly branded searches moved from 188K to 131K.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among farm machinery brands worldwide moved from 7.4% to 5.6%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for farm machinery brands worldwide in August 2026?
2 changes
In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 6.8% to 5.6%.
In August 2026, Case IH rose from 5th to 4th among farm machinery brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Case IH’s and CLAAS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.