Brandwave

Eye drop brands:Which are searched most?

In September 2026, Systane was the most searched among eye drop brands worldwide, with an estimated 135K branded searches and 65.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Systane65.7%
  2. Hylo29.5%
  3. Optrex4.8%

Follow eye drop brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the eye drop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eye drop brands worldwide, by month

Share of Search by month for Systane, Hylo, Optrex. The figures are in the table below the chart.

View monthly share of search table
MonthSystaneHyloOptrex
Oct 202568.7%25.2%6.2%
Nov 202572.8%21.8%5.3%
Dec 202575.8%18.6%5.6%
Jan 202674.9%18.4%6.7%
Feb 202675.8%18.6%5.6%
Mar 202678.5%15.7%5.8%
Apr 202669.4%25.5%5.1%
May 202668.7%25.2%6.2%
Jun 202672%21.6%6.4%
Jul 202672%21.6%6.4%
Aug 202672.8%21.8%5.3%
Sep 202665.7%29.5%4.8%

This month’s ranking, September 2026

  1. 1.Systane

    65.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -7.1 points.

  2. 2.Hylo

    29.5%

    Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +7.6 points.

  3. 3.Optrex

    4.8%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among eye drop brands worldwide?

In September 2026, Systane was the most searched among eye drop brands worldwide, with an estimated 135K branded searches and 65.7% estimated Share of Search within this set. Hylo is in 2nd place, 36.3 percentage points behind at 29.5% Share of Search.

Global eye drop brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Systane68.7% → 65.7%78.5%Mar 202665.7%Sep 20261st
Hylo25.2% → 29.5%29.5%Sep 202615.7%Mar 20262nd
Optrex6.2% → 4.8%6.7%Jan 20264.8%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Systane’s estimated Share of Search among eye drop brands worldwide decreased from 68.7% to 65.7%.
  • Across the 12 months ending September 2026, Hylo’s estimated Share of Search among eye drop brands worldwide increased from 25.2% to 29.5%.
  • Across the 12 months ending September 2026, Optrex’s estimated Share of Search among eye drop brands worldwide decreased from 6.2% to 4.8%.
  • Across the 12 months ending September 2026, Systane’s estimated Share of Search among eye drop brands worldwide peaked at 78.5% in March 2026 and was lowest at 65.7% in September 2026.
  • Across the 12 months ending September 2026, Hylo’s estimated Share of Search among eye drop brands worldwide peaked at 29.5% in September 2026 and was lowest at 15.7% in March 2026.
  • Across the 12 months ending September 2026, Optrex’s estimated Share of Search among eye drop brands worldwide peaked at 6.7% in January 2026 and was lowest at 4.8% in September 2026.

How did search popularity change for eye drop brands worldwide in September 2026?

  1. In September 2026, Hylo gained estimated Share of Search among eye drop brands worldwide, from 21.8% to 29.5%.

  2. In September 2026, Systane lost estimated Share of Search among eye drop brands worldwide, from 72.8% to 65.7%.

  3. In September 2026, Optrex lost estimated Share of Search among eye drop brands worldwide, from 5.3% to 4.8%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free