How popular isOptrex in search?
In September 2026, there were an estimated 9.9K branded searches for Optrex worldwide which is down 18.2% over the last 12 months. Optrex holds 4.8% estimated Share of Search among eye drop brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which eye drop brands compete with Optrex?
Share of Search by month for Systane, Hylo, Optrex. The figures are in the table below the chart.
View monthly share of search table
| Month | Systane | Hylo | Optrex |
|---|---|---|---|
| Oct 2025 | 68.7% | 25.2% | 6.2% |
| Nov 2025 | 72.8% | 21.8% | 5.3% |
| Dec 2025 | 75.8% | 18.6% | 5.6% |
| Jan 2026 | 74.9% | 18.4% | 6.7% |
| Feb 2026 | 75.8% | 18.6% | 5.6% |
| Mar 2026 | 78.5% | 15.7% | 5.8% |
| Apr 2026 | 69.4% | 25.5% | 5.1% |
| May 2026 | 68.7% | 25.2% | 6.2% |
| Jun 2026 | 72% | 21.6% | 6.4% |
| Jul 2026 | 72% | 21.6% | 6.4% |
| Aug 2026 | 72.8% | 21.8% | 5.3% |
| Sep 2026 | 65.7% | 29.5% | 4.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.7% | 135K | 0% | -7.1 points | |
| 2, held 2nd | 29.5% | 60.5K | +49.4% | +7.6 points | |
| 3, held 3rd | 4.8% | 9.9K | 0% | -0.5 points |
Compare search popularity between Optrex and its closest rivals
Every comparison with Optrex
2 comparisons
How has branded search demand for Optrex changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Optrex worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Optrex’s estimated Share of Search among eye drop brands worldwide decreased from 6.2% to 4.8%.
- Across the 12 months ending September 2026, Optrex’s estimated Share of Search among eye drop brands worldwide peaked at 6.7% in January 2026 and was lowest at 4.8% in September 2026.
How did search popularity change for eye drop brands worldwide in September 2026?
3 changes
In September 2026, Hylo gained estimated Share of Search among eye drop brands worldwide, from 21.8% to 29.5%.
In September 2026, Systane lost estimated Share of Search among eye drop brands worldwide, from 72.8% to 65.7%.
In September 2026, Optrex lost estimated Share of Search among eye drop brands worldwide, from 5.3% to 4.8%.
How is Optrex measured?
Brandwave collects information about searches that people make online using Optrex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- optrex
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Is Optrex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.