ESET vs SentinelOne:Which is more popular by branded search?
In August 2026, ESET had more branded searches than SentinelOne among endpoint security software worldwide. ESET was estimated to have 252K branded searches compared to SentinelOne’s 93.7K, and held a 19.1% Share of Search versus SentinelOne’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ESET or SentinelOne?
Compare the endpoint security software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ESET, SentinelOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitdefender | CrowdStrike | ESET | Sophos | SentinelOne | Trellix |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 19.6% | 21.6% | 9.9% | 6.8% | 2.4% |
| Nov 2025 | 42% | 17.4% | 23.1% | 8.8% | 6.1% | 2.6% |
| Dec 2025 | 45.2% | 15.6% | 20.8% | 9.5% | 6.6% | 2.3% |
| Jan 2026 | 42% | 17.7% | 23.2% | 8.8% | 6.1% | 2.2% |
| Feb 2026 | 39.1% | 19.9% | 21.8% | 9.9% | 6.9% | 2.4% |
| Mar 2026 | 41.4% | 20.9% | 19.2% | 8.6% | 7.3% | 2.6% |
| Apr 2026 | 39.4% | 19.7% | 21.4% | 9.7% | 6.8% | 2.9% |
| May 2026 | 39% | 20.5% | 18.7% | 10.1% | 7.1% | 4.5% |
| Jun 2026 | 39.8% | 21% | 19.1% | 10.4% | 7.2% | 2.5% |
| Jul 2026 | 42.5% | 20% | 18.3% | 9.9% | 6.9% | 2.4% |
| Aug 2026 | 40.3% | 20.7% | 19.1% | 10.3% | 7.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the ESET and SentinelOne comparison changed over the last 12 months?
3 findings
- ESET was ahead of SentinelOne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide moved from 21.6% to 19.1%, and its estimated monthly branded searches moved from 360K to 252K.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint security software worldwide moved from 6.8% to 7.1%, and its estimated monthly branded searches moved from 114K to 93.7K.
How did search popularity change for endpoint security software worldwide in August 2026?
2 changes
In August 2026, ESET gained estimated Share of Search among endpoint security software worldwide, from 18.3% to 19.1%.
Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ESET’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESET
8 branded search terms
- antivirus eset
- endpoint security eset
- eset
- eset antivirus
- eset app
- eset com
- eset protect
- eset software
SentinelOne
8 branded search terms
- antivirus sentinelone
- sentinelone
- sentinelone antivirus
- sentinelone app
- sentinelone com
- sentinelone endpoint security
- sentinelone singularity
- sentinelone software
Put your own brand in this comparison
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