Bitdefender vs CrowdStrike:Which is more popular by branded search?
In August 2026, Bitdefender had more branded searches than CrowdStrike among endpoint security software worldwide. Bitdefender was estimated to have 529K branded searches compared to CrowdStrike’s 271K, and held a 40.3% Share of Search versus CrowdStrike’s 20.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bitdefender or CrowdStrike?
Compare the endpoint security software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitdefender, CrowdStrike. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitdefender | CrowdStrike | ESET | Sophos | SentinelOne | Trellix |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 19.6% | 21.6% | 9.9% | 6.8% | 2.4% |
| Nov 2025 | 42% | 17.4% | 23.1% | 8.8% | 6.1% | 2.6% |
| Dec 2025 | 45.2% | 15.6% | 20.8% | 9.5% | 6.6% | 2.3% |
| Jan 2026 | 42% | 17.7% | 23.2% | 8.8% | 6.1% | 2.2% |
| Feb 2026 | 39.1% | 19.9% | 21.8% | 9.9% | 6.9% | 2.4% |
| Mar 2026 | 41.4% | 20.9% | 19.2% | 8.6% | 7.3% | 2.6% |
| Apr 2026 | 39.4% | 19.7% | 21.4% | 9.7% | 6.8% | 2.9% |
| May 2026 | 39% | 20.5% | 18.7% | 10.1% | 7.1% | 4.5% |
| Jun 2026 | 39.8% | 21% | 19.1% | 10.4% | 7.2% | 2.5% |
| Jul 2026 | 42.5% | 20% | 18.3% | 9.9% | 6.9% | 2.4% |
| Aug 2026 | 40.3% | 20.7% | 19.1% | 10.3% | 7.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bitdefender and CrowdStrike comparison changed over the last 12 months?
3 findings
- Bitdefender was ahead of CrowdStrike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security software worldwide moved from 39.7% to 40.3%, and its estimated monthly branded searches moved from 664K to 529K.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security software worldwide moved from 19.6% to 20.7%, and its estimated monthly branded searches moved from 327K to 271K.
How did search popularity change for endpoint security software worldwide in August 2026?
2 changes
In August 2026, CrowdStrike gained estimated Share of Search among endpoint security software worldwide, from 20% to 20.7%.
In August 2026, Bitdefender lost estimated Share of Search among endpoint security software worldwide, from 42.5% to 40.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bitdefender’s and CrowdStrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitdefender
8 branded search terms
- antivirus bitdefender
- bitdefender
- bitdefender antivirus
- bitdefender app
- bitdefender com
- bitdefender endpoint security
- bitdefender gravityzone
- bitdefender software
CrowdStrike
9 branded search terms
- antivirus crowdstrike
- crowdstrike
- crowdstrike antivirus
- crowdstrike app
- crowdstrike com
- crowdstrike endpoint security
- crowdstrike falcon
- crowdstrike software
- endpoint security crowdstrike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.