Avanan vs Barracuda:Which is more popular by branded search?
In August 2026, Avanan had more branded searches than Barracuda among email security platforms worldwide. Avanan was estimated to have 33.1K branded searches compared to Barracuda’s 14.8K, and held a 16.2% Share of Search versus Barracuda’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avanan or Barracuda?
Compare the platforms that filter inbound email threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avanan, Barracuda. The figures are in the table below the chart.
View monthly share of search table
| Month | Mimecast | Proofpoint | Avanan | Barracuda | Abnormal Security |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 14.6% | 6.5% | 3.6% |
| Nov 2025 | 44.8% | 30.2% | 16.4% | 6% | 2.7% |
| Dec 2025 | 47.6% | 26.3% | 17.4% | 6.4% | 2.3% |
| Jan 2026 | 47.2% | 26.2% | 17.4% | 6.4% | 2.8% |
| Feb 2026 | 44.7% | 30.2% | 16.4% | 6% | 2.7% |
| Mar 2026 | 46% | 31.2% | 13.8% | 6.2% | 2.8% |
| Apr 2026 | 44.2% | 29.8% | 16.2% | 7.2% | 2.6% |
| May 2026 | 44.4% | 29.9% | 16.2% | 7.3% | 2.2% |
| Jun 2026 | 49.2% | 27.4% | 14.8% | 6.6% | 2% |
| Jul 2026 | 46.1% | 25.6% | 16.9% | 9.2% | 2.2% |
| Aug 2026 | 44.4% | 29.9% | 16.2% | 7.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Avanan and Barracuda comparison changed over the last 12 months?
3 findings
- Avanan was ahead of Barracuda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security platforms worldwide moved from 14.6% to 16.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide moved from 6.5% to 7.3%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for email security platforms worldwide in August 2026?
2 changes
In August 2026, Barracuda lost estimated Share of Search among email security platforms worldwide, from 9.2% to 7.3%.
In August 2026, Avanan lost estimated Share of Search among email security platforms worldwide, from 16.9% to 16.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Avanan’s and Barracuda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.