Brandwave

BaBylissPRO vs StyleCraft:Which is searched more?

In September 2026, StyleCraft had more branded searches than BaBylissPRO among hair clipper brands worldwide. StyleCraft was estimated to have 14.8K branded searches compared to BaBylissPRO’s 9.9K, and held a 4.7% Share of Search versus BaBylissPRO’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among hair clipper brands worldwide in September 2026Which is more popular in search, BaBylissPRO or StyleCraft?
BaBylissPRO3.2%9.9K searches
vs
StyleCraft4.7%14.8K searches

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Which is more popular in search, BaBylissPRO or StyleCraft?

Compare the hair clipper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BaBylissPRO and StyleCraft among hair clipper brands worldwide, by month

Share of Search by month for StyleCraft, BaBylissPRO. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsAndisStyleCraftBaBylissPROBraunRemingtonWahlJRL
Oct 202568.3%20.5%4.1%3.4%2.7%0.67%0.24%0.03%
Nov 202569.7%17.1%5.1%3.4%3.4%0.82%0.28%0.04%
Dec 202566.1%19.9%4.9%4.9%3.2%0.78%0.27%0.04%
Jan 202672.6%14.6%5.3%3.6%2.9%0.71%0.26%0.05%
Feb 202672.9%14.7%5.4%3.6%2.4%0.69%0.32%0.05%
Mar 202672.2%14.5%6.5%3.6%1.9%0.86%0.36%0.06%
Apr 202673.3%14.8%5.4%3.6%1.6%0.88%0.32%0.06%
May 202672.9%14.7%5.4%4.4%1.3%0.87%0.36%0.08%
Jun 202674.8%12.3%4.5%5.5%1.6%0.89%0.33%0.06%
Jul 202678.4%10.5%4.7%3.2%2.1%0.76%0.32%0.05%
Aug 202677.8%10.5%4.7%3.8%2.1%0.76%0.28%0.04%
Sep 202678.4%10.5%4.7%3.2%2.1%0.76%0.28%0.04%

How has the BaBylissPRO and StyleCraft comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: BaBylissPRO took it in June 2026, StyleCraft took it in July 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s estimated Share of Search among hair clipper brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, StyleCraft’s estimated Share of Search among hair clipper brands worldwide moved from 4.1% to 4.7%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for hair clipper brands worldwide in September 2026?

  1. In September 2026, BaBylissPRO lost estimated Share of Search among hair clipper brands worldwide, from 3.8% to 3.2%.

Other head-to-heads among hair clipper brands

How each brand is measured

Brandwave collects information about searches that people make online using BaBylissPRO’s and StyleCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

1 branded search term

  • babyliss pro clippers

StyleCraft

1 branded search term

  • stylecraft clippers

How the Brand Demand Index is measured

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