Brandwave

Braun vs Philips:Which is more popular by branded search?

In August 2026, Philips had more branded searches than Braun among hair clipper brands worldwide. Philips was estimated to have 1.1M branded searches compared to Braun’s 201K, and held a 73.2% Share of Search versus Braun’s 13.4%. These are worldwide searches for English-language branded terms.

Share of Search among hair clipper brands worldwide in August 2026Which is more popular in search, Braun or Philips?
Braun13.4%201K searches
vs
Philips73.2%1.1M searches

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Which is more popular in search, Braun or Philips?

Compare the hair clipper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Braun and Philips among hair clipper brands worldwide, by month

Share of Search by month for Philips, Braun. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBraunWahlAndisRemington
Oct 202571.1%12.2%9.1%6.8%0.83%
Nov 202569.2%16.4%8.2%5.4%0.71%
Dec 202569.9%15.3%8.4%5.7%0.77%
Jan 202670.9%13.3%9.7%5.3%0.82%
Feb 202671.8%12.3%10%5.3%0.76%
Mar 202671%12.9%9.6%5.7%0.8%
Apr 202671.4%13.2%9.2%5.4%0.82%
May 202670.7%13.4%9.6%5.4%0.84%
Jun 202670%14.8%9.6%4.8%0.83%
Jul 202672.8%13.8%8.3%4.3%0.74%
Aug 202673.2%13.4%8.4%4.2%0.84%
Sep 2026—————

How has the Braun and Philips comparison changed over the last 12 months?

  • Philips was ahead of Braun in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among hair clipper brands worldwide moved from 12.2% to 13.4%, and its estimated monthly branded searches moved from 185K to 201K.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among hair clipper brands worldwide moved from 71.1% to 73.2%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for hair clipper brands worldwide in August 2026?

Neither Braun nor Philips moved beyond provider rounding among hair clipper brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Braun’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

6 branded search terms

  • braun electric shaver
  • braun series 7
  • braun series 9
  • braun shaver
  • shaver braun
  • us braun com

Philips

7 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips com
  • philips oneblade
  • philips shaver
  • shaver philips

How the Brand Demand Index is measured

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