Philips vs StyleCraft:Which is searched more?
In September 2026, Philips had more branded searches than StyleCraft among hair clipper brands worldwide. Philips was estimated to have 246K branded searches compared to StyleCraft’s 14.8K, and held a 78.4% Share of Search versus StyleCraft’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or StyleCraft?
Compare the hair clipper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, StyleCraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Andis | StyleCraft | BaBylissPRO | Braun | Remington | Wahl | JRL |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.5% | 4.1% | 3.4% | 2.7% | 0.67% | 0.24% | 0.03% |
| Nov 2025 | 69.7% | 17.1% | 5.1% | 3.4% | 3.4% | 0.82% | 0.28% | 0.04% |
| Dec 2025 | 66.1% | 19.9% | 4.9% | 4.9% | 3.2% | 0.78% | 0.27% | 0.04% |
| Jan 2026 | 72.6% | 14.6% | 5.3% | 3.6% | 2.9% | 0.71% | 0.26% | 0.05% |
| Feb 2026 | 72.9% | 14.7% | 5.4% | 3.6% | 2.4% | 0.69% | 0.32% | 0.05% |
| Mar 2026 | 72.2% | 14.5% | 6.5% | 3.6% | 1.9% | 0.86% | 0.36% | 0.06% |
| Apr 2026 | 73.3% | 14.8% | 5.4% | 3.6% | 1.6% | 0.88% | 0.32% | 0.06% |
| May 2026 | 72.9% | 14.7% | 5.4% | 4.4% | 1.3% | 0.87% | 0.36% | 0.08% |
| Jun 2026 | 74.8% | 12.3% | 4.5% | 5.5% | 1.6% | 0.89% | 0.33% | 0.06% |
| Jul 2026 | 78.4% | 10.5% | 4.7% | 3.2% | 2.1% | 0.76% | 0.32% | 0.05% |
| Aug 2026 | 77.8% | 10.5% | 4.7% | 3.8% | 2.1% | 0.76% | 0.28% | 0.04% |
| Sep 2026 | 78.4% | 10.5% | 4.7% | 3.2% | 2.1% | 0.76% | 0.28% | 0.04% |
How has the Philips and StyleCraft comparison changed over the last 12 months?
3 findings
- Philips was ahead of StyleCraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among hair clipper brands worldwide moved from 68.3% to 78.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, StyleCraft’s estimated Share of Search among hair clipper brands worldwide moved from 4.1% to 4.7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for hair clipper brands worldwide in September 2026?
1 change
In September 2026, Philips gained estimated Share of Search among hair clipper brands worldwide, from 77.8% to 78.4%.
Other head-to-heads among hair clipper brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and StyleCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips
1 branded search term
- philips air fryer
StyleCraft
1 branded search term
- stylecraft clippers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.