Squarespace vs Wix:Which is more popular by branded search?
In August 2026, Wix had more branded searches than Squarespace among ecommerce platforms worldwide. Wix was estimated to have 3.1M branded searches compared to Squarespace’s 1.3M, and held a 31.8% Share of Search versus Squarespace’s 13.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Squarespace or Wix?
Compare the ecommerce platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wix, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | Squarespace | WooCommerce | Magento | BigCommerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 34.9% | 14.1% | 2.3% | 0.8% | 0.38% |
| Nov 2025 | 49.2% | 35.9% | 12% | 2% | 0.68% | 0.32% |
| Dec 2025 | 52.2% | 31.9% | 12.7% | 2.1% | 0.72% | 0.34% |
| Jan 2026 | 47.6% | 35.3% | 14.2% | 1.9% | 0.68% | 0.31% |
| Feb 2026 | 47.4% | 36.3% | 14.2% | 1.3% | 0.66% | 0.21% |
| Mar 2026 | 45.6% | 35.6% | 16.4% | 1.5% | 0.77% | 0.2% |
| Apr 2026 | 47.9% | 35.8% | 14.2% | 1.3% | 0.65% | 0.21% |
| May 2026 | 47.7% | 36% | 14.3% | 1.3% | 0.65% | 0.17% |
| Jun 2026 | 50.3% | 31.5% | 15.4% | 2% | 0.56% | 0.26% |
| Jul 2026 | 50.8% | 31.4% | 15.7% | 1.4% | 0.56% | 0.22% |
| Aug 2026 | 52.4% | 31.8% | 13.2% | 1.7% | 0.69% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Squarespace and Wix comparison changed over the last 12 months?
3 findings
- Wix was ahead of Squarespace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide moved from 14.1% to 13.2%, and its estimated monthly branded searches moved from 1.5M to 1.3M.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide moved from 34.9% to 31.8%, and its estimated monthly branded searches moved from 3.8M to 3.1M.
How did search popularity change for ecommerce platforms worldwide in August 2026?
2 changes
In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%.
Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Squarespace’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Squarespace
3 branded search terms
- squarespace
- squarespace website
- squarespace website builder
Wix
4 branded search terms
- wix
- wix studio
- wix website
- wix website builder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.