Brandwave

ECHO vs Husqvarna:Which is searched more?

In September 2026, Husqvarna had more branded searches than ECHO among earth auger brands worldwide. Husqvarna was estimated to have 1M branded searches compared to ECHO’s 14.8K, and held a 35.9% Share of Search versus ECHO’s 0.53%. These are worldwide searches for English-language branded terms.

Share of Search among earth auger brands worldwide in September 2026Which is more popular in search, ECHO or Husqvarna?
ECHO0.53%14.8K searches
vs
Husqvarna35.9%1M searches

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Which is more popular in search, ECHO or Husqvarna?

Compare the earth auger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ECHO and Husqvarna among earth auger brands worldwide, by month

Share of Search by month for Husqvarna, ECHO. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaHusqvarnaDeWaltGreenworksECHO
Oct 202541.5%36%19.9%2.2%0.44%
Nov 202542.8%29.9%24.6%2.2%0.54%
Dec 202540.6%28.2%28.2%2.5%0.34%
Jan 202635.9%36.5%24.6%2.7%0.3%
Feb 202635.6%37%24.9%2.2%0.3%
Mar 202636.8%38.7%21.3%2.9%0.38%
Apr 202630%45.7%20.5%3.4%0.45%
May 202630%45.3%20.3%4.1%0.37%
Jun 202632.7%40.2%22.2%4.5%0.4%
Jul 202632.7%40.2%22.1%4.4%0.49%
Aug 202635.6%35.9%24.1%3.9%0.43%
Sep 202636.1%35.9%24.2%3.3%0.53%

How has the ECHO and Husqvarna comparison changed over the last 12 months?

  • Husqvarna was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s estimated Share of Search among earth auger brands worldwide moved from 0.44% to 0.53%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among earth auger brands worldwide moved from 36% to 35.9%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for earth auger brands worldwide in September 2026?

  1. In September 2026, Husqvarna fell from 1st to 2nd among earth auger brands worldwide.

Other head-to-heads among earth auger brands

How each brand is measured

Brandwave collects information about searches that people make online using ECHO’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

1 branded search term

  • echo blower

Husqvarna

1 branded search term

  • husqvarna

How the Brand Demand Index is measured

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