Brooklinen vs Parachute:Which is more popular by branded search?
In August 2026, Brooklinen had more branded searches than Parachute among duvet brands worldwide. Brooklinen was estimated to have 163K branded searches compared to Parachute’s 66.1K, and held a 36.6% Share of Search versus Parachute’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brooklinen or Parachute?
Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooklinen, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Simba | Silentnight | Parachute | Emma Sleep | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 16.9% | 27.8% | 9.4% | 12.5% | 0.5% |
| Nov 2025 | 30.3% | 12.9% | 39.7% | 7% | 9.8% | 0.31% |
| Dec 2025 | 14.5% | 4.9% | 73.2% | 3.5% | 3.6% | 0.18% |
| Jan 2026 | 24.2% | 14.9% | 24.4% | 25.2% | 11% | 0.43% |
| Feb 2026 | 32.4% | 16.3% | 22% | 16.8% | 12% | 0.39% |
| Mar 2026 | 37.2% | 18.6% | 20.9% | 11.5% | 11.4% | 0.44% |
| Apr 2026 | 39.9% | 17% | 18.8% | 11.3% | 12.6% | 0.41% |
| May 2026 | 41.4% | 14.2% | 19.5% | 13.8% | 10.7% | 0.35% |
| Jun 2026 | 43.9% | 14.9% | 16.4% | 11.1% | 13.4% | 0.35% |
| Jul 2026 | 39.5% | 15.9% | 18.1% | 14% | 12.1% | 0.32% |
| Aug 2026 | 36.6% | 17.8% | 16.6% | 14.9% | 13.6% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brooklinen and Parachute comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Parachute took it in January 2026, Brooklinen took it in February 2026.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among duvet brands worldwide moved from 32.8% to 36.6%, and its estimated monthly branded searches moved from 159K to 163K.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among duvet brands worldwide moved from 9.4% to 14.9%, and its estimated monthly branded searches moved from 45.8K to 66.1K.
How did search popularity change for duvet brands worldwide in August 2026?
2 changes
In August 2026, Parachute gained estimated Share of Search among duvet brands worldwide, from 14% to 14.9%.
In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Brooklinen’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
8 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen com
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
Parachute
6 branded search terms
- parachute bedding
- parachute home
- parachute linen
- parachute percale
- parachute sheets
- parachutehome com
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