Brandwave

Makita vs Nilfisk:Which is searched more?

In September 2026, Makita had more branded searches than Nilfisk among dust extractor brands worldwide. Makita was estimated to have 1M branded searches compared to Nilfisk’s 74K, and held a 27.8% Share of Search versus Nilfisk’s 2%. These are worldwide searches for English-language branded terms.

Share of Search among dust extractor brands worldwide in September 2026Which is more popular in search, Makita or Nilfisk?
Makita27.8%1M searches
vs
Nilfisk2%74K searches

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Which is more popular in search, Makita or Nilfisk?

Compare the dust extractor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Makita and Nilfisk among dust extractor brands worldwide, by month

Share of Search by month for Makita, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltNilfiskHiltiMetaboBosch
Oct 202550.5%31.6%15.2%2%0.5%0.15%0.04%
Nov 202548.7%31.1%17.9%1.6%0.48%0.22%0.04%
Dec 202551.5%27.2%18.9%1.7%0.51%0.19%0.04%
Jan 202650.7%27.2%18.7%2.5%0.62%0.18%0.05%
Feb 202651%26.8%18.8%2.5%0.62%0.18%0.05%
Mar 202647.9%30.3%17.6%2.9%1.1%0.21%0.05%
Apr 202650.3%27%18.5%3%0.91%0.22%0.05%
May 202650.4%27.4%18.5%2.5%0.91%0.22%0.04%
Jun 202650.7%27.5%18.7%2.1%0.75%0.22%0.04%
Jul 202655.4%24.6%16.7%2.2%0.82%0.2%0.05%
Aug 202650.7%27.5%18.7%2.1%0.75%0.22%0.04%
Sep 202650.6%27.8%18.6%2%0.75%0.22%0.05%

How has the Makita and Nilfisk comparison changed over the last 12 months?

  • Makita was ahead of Nilfisk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among dust extractor brands worldwide moved from 31.6% to 27.8%, and its estimated monthly branded searches moved from 1.4M to 1M.
  • Across the 12 months ending September 2026, Nilfisk’s estimated Share of Search among dust extractor brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for dust extractor brands worldwide in September 2026?

  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Other head-to-heads among dust extractor brands

How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

Nilfisk

1 branded search term

  • nilfisk

How the Brand Demand Index is measured

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