Brandwave

Drawing tablets:Which brands are most popular in search?

In August 2026, XP-Pen was the most searched among drawing tablets worldwide, with an estimated 246K branded searches and 44.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. XP-Pen44.4%
  2. Wacom36.3%
  3. Huion13.3%
  4. Gaomon3.3%
  5. Veikk1.8%
  6. Xencelabs0.97%

Follow drawing tablets and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the drawing tablets studios work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among drawing tablets worldwide, by month

Share of Search by month for XP-Pen, Wacom, Huion, Gaomon. The figures are in the table below the chart.

View monthly share of search table
MonthXP-PenWacomHuionGaomonVeikkXencelabs
Oct 202536.1%44.2%13.3%4%1.5%0.97%
Nov 202540%40%14.6%3%1.3%1.1%
Dec 202543.4%35.5%15.9%2.6%1.4%1.2%
Jan 202639.5%39.5%14.5%3.6%1.6%1.3%
Feb 202639.6%39.6%14.6%2.9%2%1.3%
Mar 202639.7%39.7%14.6%2.9%2%1.1%
Apr 202639.4%39.4%14.5%3.5%1.9%1.3%
May 202639.4%39.4%14.5%3.5%1.9%1.3%
Jun 202639.6%39.6%14.6%3.6%1.6%1.1%
Jul 202639.5%39.5%14.5%3.6%1.9%1.1%
Aug 202644.4%36.3%13.3%3.3%1.8%0.97%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.XP-Pen

    44.4%

    Moved from 2nd to 1st. 246K estimated branded searches, +22.4% vs prior month. Share +4.9 points.

  2. 2.Wacom

    36.3%

    Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Huion

    13.3%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Gaomon

    3.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Veikk

    1.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Xencelabs

    0.97%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among drawing tablets worldwide?

In August 2026, XP-Pen was the most searched among drawing tablets worldwide, with an estimated 246K branded searches and 44.4% estimated Share of Search within this set. Wacom is in 2nd place, 8.1 percentage points behind at 36.3% Share of Search.

Global drawing tablets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
XP-Pen36.1% → 44.4%44.4%Aug 202636.1%Oct 20252nd → 1st
Wacom44.2% → 36.3%44.2%Oct 202535.5%Dec 20251st → 2nd
Huion13.3%15.9%Dec 202513.3%Oct 20253rd
Gaomon4% → 3.3%4%Oct 20252.6%Dec 20254th
Veikk1.5% → 1.8%2%Mar 20261.3%Nov 20255th
Xencelabs0.97%1.3%Feb 20260.97%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, XP-Pen’s estimated Share of Search among drawing tablets worldwide increased from 36.1% to 44.4%.
  • Across the 11 months ending August 2026, Wacom’s estimated Share of Search among drawing tablets worldwide decreased from 44.2% to 36.3%.
  • Across the 11 months ending August 2026, Gaomon’s estimated Share of Search among drawing tablets worldwide decreased from 4% to 3.3%.
  • Across the 11 months ending August 2026, Wacom’s estimated Share of Search among drawing tablets worldwide peaked at 44.2% in October 2025 and was lowest at 35.5% in December 2025.
  • Across the 11 months ending August 2026, Huion’s estimated Share of Search among drawing tablets worldwide peaked at 15.9% in December 2025 and was lowest at 13.3% in October 2025.
  • Across the 11 months ending August 2026, Gaomon’s estimated Share of Search among drawing tablets worldwide peaked at 4% in October 2025 and was lowest at 2.6% in December 2025.
  • Across the 11 months ending August 2026, XP-Pen rose from 2nd to 1st among drawing tablets worldwide.
  • Across the 11 months ending August 2026, Wacom fell from 1st to 2nd among drawing tablets worldwide.
  • Across the 11 months ending August 2026, Huion, Veikk and Xencelabs held steady: their estimated Share of Search among drawing tablets worldwide each moved less than 0.5 percentage points.

How did search popularity change for drawing tablets worldwide in August 2026?

  1. In August 2026, XP-Pen overtook Wacom to take the highest estimated Share of Search among drawing tablets worldwide, at 44.4%.

  2. In August 2026, Wacom lost estimated Share of Search among drawing tablets worldwide, from 39.5% to 36.3%.

  3. In August 2026, Huion lost estimated Share of Search among drawing tablets worldwide, from 14.5% to 13.3%.

  4. Estimated monthly branded searches for Gaomon worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Xencelabs worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.