Brandwave

How popular isXP-Pen in search?

In August 2026, there were an estimated 246K branded searches for XP-Pen worldwide which held steady over the last 11 months. XP-Pen holds 44.4% estimated Share of Search among drawing tablets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. XP-Pen44.4%
  2. Wacom36.3%
  3. Huion13.3%
  4. Gaomon3.3%
  5. Veikk1.8%
  6. Xencelabs0.97%
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Which drawing tablets compete with XP-Pen?

XP-Pen against drawing tablets worldwide, by month

Share of Search by month for XP-Pen, Wacom, Huion, Gaomon. The figures are in the table below the chart.

View monthly share of search table
MonthXP-PenWacomHuionGaomonVeikkXencelabs
Oct 202536.1%44.2%13.3%4%1.5%0.97%
Nov 202540%40%14.6%3%1.3%1.1%
Dec 202543.4%35.5%15.9%2.6%1.4%1.2%
Jan 202639.5%39.5%14.5%3.6%1.6%1.3%
Feb 202639.6%39.6%14.6%2.9%2%1.3%
Mar 202639.7%39.7%14.6%2.9%2%1.1%
Apr 202639.4%39.4%14.5%3.5%1.9%1.3%
May 202639.4%39.4%14.5%3.5%1.9%1.3%
Jun 202639.6%39.6%14.6%3.6%1.6%1.1%
Jul 202639.5%39.5%14.5%3.6%1.9%1.1%
Aug 202644.4%36.3%13.3%3.3%1.8%0.97%
Sep 2026——————

  1. 1.XP-Pen

    44.4%

    Moved from 2nd to 1st. 246K estimated branded searches, +22.4% vs prior month. Share +4.9 points.

  2. 2.Wacom

    36.3%

    Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Huion

    13.3%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Gaomon

    3.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Veikk

    1.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Xencelabs

    0.97%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between XP-Pen and its closest rivals

How has branded search demand for XP-Pen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for XP-Pen worldwide held steady at 246K.
  • Across the 11 months ending August 2026, XP-Pen’s estimated Share of Search among drawing tablets worldwide increased from 36.1% to 44.4%.
  • Across the 11 months ending August 2026, XP-Pen rose from 2nd to 1st among drawing tablets worldwide.

How did search popularity change for drawing tablets worldwide in August 2026?

  1. In August 2026, XP-Pen overtook Wacom to take the highest estimated Share of Search among drawing tablets worldwide, at 44.4%.

  2. In August 2026, Wacom lost estimated Share of Search among drawing tablets worldwide, from 39.5% to 36.3%.

  3. In August 2026, Huion lost estimated Share of Search among drawing tablets worldwide, from 14.5% to 13.3%.

  4. Estimated monthly branded searches for Gaomon worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Xencelabs worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is XP-Pen measured?

Brandwave collects information about searches that people make online using XP-Pen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xp-pen

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How the Brand Demand Index is measured

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