Huion vs XP-Pen:Which is searched more?
In August 2026, XP-Pen had more branded searches than Huion among drawing tablets worldwide. XP-Pen was estimated to have 246K branded searches compared to Huion’s 74K, and held a 44.4% Share of Search versus Huion’s 13.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Huion or XP-Pen?
Compare the drawing tablets studios work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for XP-Pen, Huion. The figures are in the table below the chart.
View monthly share of search table
| Month | XP-Pen | Huion |
|---|---|---|
| Oct 2025 | 36.1% | 13.3% |
| Nov 2025 | 40% | 14.6% |
| Dec 2025 | 43.4% | 15.9% |
| Jan 2026 | 39.5% | 14.5% |
| Feb 2026 | 39.6% | 14.6% |
| Mar 2026 | 39.7% | 14.6% |
| Apr 2026 | 39.4% | 14.5% |
| May 2026 | 39.4% | 14.5% |
| Jun 2026 | 39.6% | 14.6% |
| Jul 2026 | 39.5% | 14.5% |
| Aug 2026 | 44.4% | 13.3% |
| Sep 2026 | — | — |
How has the Huion and XP-Pen comparison changed over the last 12 months?
3 findings
- XP-Pen was ahead of Huion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huion’s estimated Share of Search among drawing tablets worldwide held steady at 13.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, XP-Pen’s estimated Share of Search among drawing tablets worldwide moved from 36.1% to 44.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for drawing tablets worldwide in August 2026?
2 changes
In August 2026, XP-Pen overtook Wacom to take the highest estimated Share of Search among drawing tablets worldwide, at 44.4%.
In August 2026, Huion lost estimated Share of Search among drawing tablets worldwide, from 14.5% to 13.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Huion’s and XP-Pen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.