KitchenAid vs Whirlpool:Which is searched more?
In September 2026, KitchenAid had more branded searches than Whirlpool among double wall oven brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Whirlpool’s 1.1M, and held a 25.9% Share of Search versus Whirlpool’s 21.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Whirlpool?
Compare the double wall oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Whirlpool. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | KitchenAid | Whirlpool | LG | Samsung | Bosch | Miele | GE Profile |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 30.8% | 21.7% | 8.8% | 7.6% | 3.5% | 1.9% | 0.39% |
| Nov 2025 | 29.1% | 38.5% | 16.2% | 5.8% | 5.6% | 2.2% | 2.2% | 0.44% |
| Dec 2025 | 22% | 44.2% | 16.2% | 6.5% | 5.8% | 2.5% | 2.5% | 0.35% |
| Jan 2026 | 25.7% | 31% | 22% | 8.9% | 6.8% | 2.9% | 2.4% | 0.4% |
| Feb 2026 | 25% | 29.9% | 21.3% | 10.5% | 7.7% | 2.9% | 2.3% | 0.38% |
| Mar 2026 | 27.8% | 28% | 19.8% | 11.4% | 7% | 3.1% | 2.6% | 0.35% |
| Apr 2026 | 28.4% | 27.8% | 23.3% | 8.1% | 6.6% | 3.2% | 2.1% | 0.36% |
| May 2026 | 29.5% | 25.5% | 23.7% | 8.5% | 6.9% | 3.3% | 2.2% | 0.37% |
| Jun 2026 | 30.3% | 23.5% | 24.3% | 8.7% | 7.1% | 3.4% | 2.3% | 0.39% |
| Jul 2026 | 25.5% | 25.6% | 25.7% | 9% | 7.9% | 3.5% | 2.3% | 0.48% |
| Aug 2026 | 29.5% | 24% | 21% | 10.1% | 8.3% | 4% | 2.7% | 0.45% |
| Sep 2026 | 30.5% | 25.9% | 21.5% | 8.7% | 7.2% | 3.4% | 2.3% | 0.47% |
How has the KitchenAid and Whirlpool comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Whirlpool took it in June 2026, KitchenAid took it in August 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among double wall oven brands worldwide moved from 30.8% to 25.9%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among double wall oven brands worldwide moved from 21.7% to 21.5%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
How did search popularity change for double wall oven brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among double wall oven brands worldwide, from 24% to 25.9%.
Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1.3M to 1.1M in September 2026.
Other head-to-heads among double wall oven brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Whirlpool
4 branded search terms
- washing machine whirlpool
- whirlpool
- whirlpool washer
- whirlpool washing machine
Put your own brand in this comparison
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