Brandwave

Cloudflare vs Hover:Which is more popular?

In September 2026, Cloudflare had more branded searches than Hover among domain registrars worldwide. Cloudflare had about 4.1 million branded searches, while Hover had 246,000. Cloudflare made up 39.1% of all domain registrar searches we track, and Hover accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about domain registrars, Cloudflare appeared in all five answers and Hover in none.

Among domain registrars worldwide in September 2026

Who do people search for more?

Cloudflare, about 17 searches for every 1 for Hover

Cloudflare 4.1M searchesHover 246K searches

Who does AI mention more?

Cloudflare, mentioned in every answer we collected

Cloudflare in 5 of 5Hover in 0 of 5

Who does AI recommend more?

Cloudflare, the only one of the two named

Cloudflare first in 5Hover never named

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Top domain registrars in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare appeared in all five answers. Hover did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Porkbun2nd
  3. Namecheap3rd
  4. Spaceship4th
  5. GoDaddy5th
  6. Dynadot6th
  7. Hover–
  8. Bluehost–
  9. NameSilo–
  10. Name.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Namecheap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porkbun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spaceship3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoDaddy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dynadot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluehost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NameSilo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Name.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about domain registrars

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cloudflare or Hover more popular in search?

This chart shows how often people search Google for Cloudflare and Hover by name. Each line represents a brand's share of searches for all ten domain registrars we track, month by month, from English-language searches worldwide.

Cloudflare and Hover among domain registrars worldwide, by month

Share of searches by month for Cloudflare, Hover. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCloudflareNamecheapPorkbunHoverBluehostDynadotNameSiloSpaceshipName.com
Oct 202548.3%29.6%13.6%2%2.2%2.7%0.81%0.54%0.18%0.2%
Nov 202525%63.4%7.1%1%1.1%1.4%0.43%0.28%0.1%0.1%
Dec 202538.4%43.7%11%1.6%1.8%2.1%0.66%0.44%0.15%0.16%
Jan 202647.7%30.1%13.8%2%2.7%2.2%0.68%0.45%0.18%0.16%
Feb 202643.4%33.1%15.2%2.2%2%2.4%0.74%0.4%0.24%0.18%
Mar 202644.6%34.5%13.3%2.3%1.7%2.1%0.64%0.42%0.25%0.15%
Apr 202638.7%36.5%16.9%2.4%1.8%2.2%0.67%0.44%0.27%0.2%
May 202639.8%37.6%14.4%2.5%1.9%2.3%0.69%0.46%0.28%0.21%
Jun 202640.1%37.9%14.4%2.6%1.5%1.9%0.7%0.46%0.27%0.25%
Jul 202639.8%38%14.4%2.6%1.5%1.9%0.85%0.46%0.33%0.21%
Aug 202635.1%41.2%15.6%2.8%1.7%2%0.76%0.41%0.3%0.23%
Sep 202640.4%39.1%12%2.6%2.4%1.9%0.72%0.39%0.34%0.17%

How has the Cloudflare and Hover comparison changed over the last 12 months?

3 findings
  • Cloudflare was ahead of Hover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cloudflare’s share of searches among domain registrars worldwide moved from 29.6% to 39.1%, and its estimated monthly branded searches moved from 2.2M to 4.1M.
  • Across the 12 months ending September 2026, Hover’s share of searches among domain registrars worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 165K to 246K.

How did search popularity change for domain registrars worldwide in September 2026?

3 changes

  1. In September 2026, GoDaddy overtook Cloudflare to become the leader among domain registrars worldwide, with 40.4% of the searches.

  2. In September 2026, Hover overtook Bluehost to rank 5th among domain registrars worldwide, with 2.4% of the searches.

  3. In September 2026, Cloudflare lost share of searches among domain registrars worldwide, from 41.2% to 39.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloudflare’s and Hover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare

1 branded search term

  • cloudflare

Hover

1 branded search term

  • hover

How the Brand Demand Index is measured

Other head-to-heads among domain registrars

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