KidKraft vs Sylvanian Families:Which is searched more?
In September 2026, Sylvanian Families had more branded searches than KidKraft among dolls house brands worldwide. Sylvanian Families was estimated to have 673K branded searches compared to KidKraft’s 18.1K, and held a 74.8% Share of Search versus KidKraft’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KidKraft or Sylvanian Families?
Compare the dolls house brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sylvanian Families, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvanian Families | Melissa & Doug | Hape | KidKraft | Plan Toys | Le Toy Van |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 12.6% | 4.6% | 2.5% | 1.7% | 1.7% |
| Nov 2025 | 71.6% | 17.7% | 4.3% | 2.9% | 1.6% | 1.9% |
| Dec 2025 | 77.6% | 12.8% | 3.8% | 2.6% | 1.4% | 1.7% |
| Jan 2026 | 76.3% | 12.5% | 5.6% | 2.5% | 1.7% | 1.4% |
| Feb 2026 | 76.2% | 12.6% | 5.6% | 2.5% | 1.7% | 1.4% |
| Mar 2026 | 75.1% | 12.3% | 5.5% | 3.7% | 2% | 1.3% |
| Apr 2026 | 73.5% | 12.1% | 6.6% | 4.4% | 2% | 1.3% |
| May 2026 | 73.9% | 12.2% | 6.6% | 3.6% | 2% | 1.6% |
| Jun 2026 | 75.5% | 12.5% | 5.6% | 3% | 2% | 1.4% |
| Jul 2026 | 77.1% | 12.6% | 4.6% | 2.5% | 1.7% | 1.4% |
| Aug 2026 | 74.8% | 15% | 4.5% | 2% | 2% | 1.6% |
| Sep 2026 | 74.8% | 15% | 4.5% | 2% | 2% | 1.6% |
How has the KidKraft and Sylvanian Families comparison changed over the last 12 months?
3 findings
- Sylvanian Families was ahead of KidKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dolls house brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Sylvanian Families’ estimated Share of Search among dolls house brands worldwide moved from 76.8% to 74.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for dolls house brands worldwide in September 2026?
2 changes
KidKraft’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 3% to 2% in September 2026.
Estimated monthly branded searches for Sylvanian Families worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Other head-to-heads among dolls house brands
Sylvanian Families vs Melissa & Doug: compare search popularity
Sylvanian Families vs Hape: compare search popularity
Sylvanian Families vs Plan Toys: compare search popularity- Melissa & Doug vs Hape: compare search popularity
- Melissa & Doug vs KidKraft: compare search popularity
- Melissa & Doug vs Plan Toys: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using KidKraft’s and Sylvanian Families’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KidKraft
2 branded search terms
- kid kraft
- kidkraft
Sylvanian Families
2 branded search terms
- sylvanian families
- sylvanianfamilies
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