Brandwave

Fetch! Pet Care vs Rover:Which is more popular?

In September 2026, Rover had more branded searches than Fetch! Pet Care among dog walking apps worldwide. Rover had about 13,100 branded searches, while Fetch! Pet Care had 8,490. Rover made up 13.7% of all dog walking app searches we track, and Fetch! Pet Care accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about dog walking apps, Rover appeared in all five answers and Fetch! Pet Care in none.

Among dog walking apps worldwide in September 2026

Who do people search for more?

Rover, about 54% more searches than Fetch! Pet Care

Rover 13.1K searchesFetch! Pet Care 8.5K searches

Who does AI mention more?

Rover, mentioned in every answer we collected

Rover in 5 of 5Fetch! Pet Care in 0 of 5

Who does AI recommend more?

Rover, the only one of the two named

Rover first in 5Fetch! Pet Care never named

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Top dog walking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rover appeared in all five answers. Fetch! Pet Care did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. Wag2nd
  3. PetBacker3rd
  4. Pawshake–
  5. Holidog–
  6. Fetch! Pet Care–
  7. Barkly Pets–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetBacker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holidog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch! Pet Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkly Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog walking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fetch! Pet Care or Rover more popular in search?

This chart shows how often people search Google for Fetch! Pet Care and Rover by name. Each line represents a brand's share of searches for all seven dog walking apps we track, month by month, from English-language searches worldwide.

Fetch! Pet Care and Rover among dog walking apps worldwide, by month

Share of searches by month for Rover, Fetch! Pet Care. The figures are in the table below the chart.

View monthly share of searches table
MonthPawshakeRoverHolidogPetBackerFetch! Pet CareWagBarkly Pets
Oct 202543.8%17%13.1%8.8%9.3%7.9%0.18%
Nov 202545.6%14.4%13.6%11.2%7.9%7.1%0.16%
Dec 202541.4%15.9%12.4%15.1%8.6%6.4%0.14%
Jan 202644.4%17%10.8%10.8%9.2%7.6%0.13%
Feb 202645.9%14.7%13.7%9.2%9.6%6.8%0.16%
Mar 202647.2%15%14.1%9.4%8.1%6%0.16%
Apr 202646.5%18%13.9%7.6%7.9%5.9%0.13%
May 202647.5%18.3%14.2%7.8%6.7%5.3%0.25%
Jun 202646.7%15.2%17.1%7.6%8%5.2%0.25%
Jul 202648.4%12.6%21.7%6.5%6.8%3.8%0.17%
Aug 202649.1%15.5%18%6.6%6.9%3.7%0.26%
Sep 202651.8%13.7%10.4%10.4%8.9%4.7%0.27%

How has the Fetch! Pet Care and Rover comparison changed over the last 12 months?

3 findings
  • Rover was ahead of Fetch! Pet Care in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fetch! Pet Care’s share of searches among dog walking apps worldwide moved from 9.3% to 8.9%, and its estimated monthly branded searches moved from 8.6K to 8.5K.
  • Across the 12 months ending September 2026, Rover’s share of searches among dog walking apps worldwide moved from 17% to 13.7%, and its estimated monthly branded searches moved from 15.7K to 13.1K.

How did search popularity change for dog walking apps worldwide in September 2026?

3 changes
  1. In September 2026, PetBacker overtook Fetch! Pet Care to rank 4th among dog walking apps worldwide, with 10.4% of the searches.

  2. In September 2026, Fetch! Pet Care gained share of searches among dog walking apps worldwide, from 6.9% to 8.9%.

  3. In September 2026, Rover lost share of searches among dog walking apps worldwide, from 15.5% to 13.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fetch! Pet Care’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fetch! Pet Care

2 branded search terms

  • fetch dog walking
  • fetch pet care

Rover

2 branded search terms

  • rover dog walking
  • rover pet care

How the Brand Demand Index is measured

Other head-to-heads among dog walking apps

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