Brandwave

Black Hawk vs Hill's:Which is more popular?

In September 2026, Hill's had more branded searches than Black Hawk among dog food brands worldwide. Hill's had about 450,000 branded searches, while Black Hawk had 135,000. Hill's made up 32% of all dog food brand searches we track, and Black Hawk accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about dog food brands, Hill's appeared in four of the five answers and Black Hawk in none.

Among dog food brands worldwide in September 2026

Who do people search for more?

Hill's, about 3 searches for every 1 for Black Hawk

Hill's 450K searchesBlack Hawk 135K searches

Who does AI mention more?

Hill's, mentioned in 4 of 5 answers, Black Hawk in 0

Hill's in 4 of 5Black Hawk in 0 of 5

Who does AI recommend more?

Hill's, the only one of the two named

Hill's first in 4Black Hawk never named

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Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Black Hawk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Purina1st
  2. Hill's2nd
  3. Royal Canin3rd
  4. Iams4th
  5. Eukanuba5th
  6. Black Hawk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eukanuba1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Black Hawk or Hill's more popular in search?

This chart shows how often people search Google for Black Hawk and Hill's by name. Each line represents a brand's share of searches for all six dog food brands we track, month by month, from English-language searches worldwide.

Black Hawk and Hill's among dog food brands worldwide, by month

Share of searches by month for Hill's, Black Hawk. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sPurinaBlack HawkIamsEukanuba
Oct 202540.3%33%12%8.1%3.6%3%
Nov 202541.2%33.7%10.1%8.3%3.7%3%
Dec 202540%32.7%12%8%4.4%2.9%
Jan 202640.5%33.1%9.9%9.9%3.6%3%
Feb 202640.2%32.9%12%8%4%3%
Mar 202648.1%26.3%9.7%9.7%3.9%2.4%
Apr 202637.7%30.8%11.3%13.8%3.7%2.8%
May 202639.6%32.4%11.9%9.7%3.5%2.9%
Jun 202639.4%32.3%11.8%9.7%3.9%2.9%
Jul 202639.4%32.3%11.8%9.7%3.9%2.9%
Aug 202644.2%29.5%10.8%8.9%4%2.7%
Sep 202639.1%32%11.7%9.6%4.7%2.9%

How has the Black Hawk and Hill's comparison changed over the last 12 months?

3 findings
  • Hill's was ahead of Black Hawk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Hawk’s share of searches among dog food brands worldwide moved from 8.1% to 9.6%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands worldwide moved from 33% to 32%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for dog food brands worldwide in September 2026?

2 changes

  1. In September 2026, Hill's gained share of searches among dog food brands worldwide, from 29.5% to 32%.

  2. In September 2026, Black Hawk gained share of searches among dog food brands worldwide, from 8.9% to 9.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Hawk’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Hawk

1 branded search term

  • black hawk

Hill's

1 branded search term

  • hill's

How the Brand Demand Index is measured

Other head-to-heads among dog food brands

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