Brandwave

Mares vs Suunto:Which is searched more?

In September 2026, Suunto had more branded searches than Mares among dive watch brands worldwide. Suunto was estimated to have 254K branded searches compared to Mares’ 4.4K, and held an 87.1% Share of Search versus Mares’ 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among dive watch brands worldwide in September 2026Which is more popular in search, Mares or Suunto?
Mares1.5%4.4K searches
vs
Suunto87.1%254K searches

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Which is more popular in search, Mares or Suunto?

Compare the dive watch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mares and Suunto among dive watch brands worldwide, by month

Share of Search by month for Suunto, Mares. The figures are in the table below the chart.

View monthly share of search table
MonthSuuntoCressiMares
Oct 202590.8%7.8%1.4%
Nov 202590.7%7.9%1.4%
Dec 202589.1%9.5%1.4%
Jan 202689%9.5%1.5%
Feb 202690.6%8%1.4%
Mar 202688.9%9.5%1.6%
Apr 202689%9.5%1.6%
May 202687.1%11.3%1.6%
Jun 202682.4%16%1.6%
Jul 202682.1%16%1.9%
Aug 202684.8%13.6%1.6%
Sep 202687.1%11.4%1.5%

How has the Mares and Suunto comparison changed over the last 12 months?

  • Suunto was ahead of Mares in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mares’ estimated Share of Search among dive watch brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 4.7K to 4.4K.
  • Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive watch brands worldwide moved from 90.8% to 87.1%, and its estimated monthly branded searches moved from 315K to 254K.

How did search popularity change for dive watch brands worldwide in September 2026?

  1. In September 2026, Suunto gained estimated Share of Search among dive watch brands worldwide, from 84.8% to 87.1%.

Other head-to-heads among dive watch brands

How each brand is measured

Brandwave collects information about searches that people make online using Mares’ and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mares

5 branded search terms

  • mares dive
  • mares dive computer
  • mares mask
  • mares scuba
  • mares scuba mask

Suunto

4 branded search terms

  • suunto
  • suunto headphones
  • suunto sonic
  • suunto wing

How the Brand Demand Index is measured

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