Branch Basics vs Cascade:Which is searched more?
In September 2026, Branch Basics had more branded searches than Cascade among dishwasher tablet brands worldwide. Branch Basics was estimated to have 40.5K branded searches compared to Cascade’s 12.8K, and held a 37.8% Share of Search versus Cascade’s 12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Branch Basics or Cascade?
Compare the dishwasher tablet brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Branch Basics, Cascade. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Branch Basics | Cascade | Cleancult |
|---|---|---|---|---|
| Oct 2025 | 40.5% | 40.5% | 15.3% | 3.6% |
| Nov 2025 | 42.2% | 42.2% | 13.1% | 2.5% |
| Dec 2025 | 41.5% | 41.5% | 14.1% | 3% |
| Jan 2026 | 40.3% | 40.3% | 16.4% | 2.9% |
| Feb 2026 | 45.7% | 37.4% | 13.5% | 3.3% |
| Mar 2026 | 47.1% | 38.5% | 10.2% | 4.2% |
| Apr 2026 | 48.2% | 39.4% | 8.8% | 3.5% |
| May 2026 | 43.8% | 43.8% | 8.6% | 3.9% |
| Jun 2026 | 47.9% | 39.2% | 9.4% | 3.5% |
| Jul 2026 | 47% | 38.5% | 11.1% | 3.4% |
| Aug 2026 | 45.9% | 37.6% | 12.4% | 4.1% |
| Sep 2026 | 46.2% | 37.8% | 12% | 4.1% |
How has the Branch Basics and Cascade comparison changed over the last 12 months?
3 findings
- Branch Basics was ahead of Cascade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dishwasher tablet brands worldwide moved from 40.5% to 37.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher tablet brands worldwide moved from 15.3% to 12%, and its estimated monthly branded searches moved from 22.9K to 12.8K.
How did search popularity change for dishwasher tablet brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Cascade worldwide fell 44% over 12 measured months, from 22.9K to 12.8K in September 2026.
Estimated monthly branded searches for Branch Basics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Other head-to-heads among dishwasher tablet brands
How each brand is measured
Brandwave collects information about searches that people make online using Branch Basics’ and Cascade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Branch Basics
1 branded search term
- branch basics
Cascade
4 branded search terms
- cascade dishwasher
- cascade dishwasher powder
- cascade dishwashing detergent
- cascade pod
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