Cascade vs Ecover:Which is searched more?
In September 2026, Ecover had more branded searches than Cascade among dishwasher powder brands worldwide. Ecover was estimated to have 27.1K branded searches compared to Cascade’s 12.8K, and held a 32.8% Share of Search versus Cascade’s 15.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cascade or Ecover?
Compare the dishwasher powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecover, Cascade. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecover | Finish | ecostore | Cascade | Earth Choice |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26.2% | 17.5% | 22.1% | 2.3% |
| Nov 2025 | 30.6% | 25% | 20.5% | 21.2% | 2.7% |
| Dec 2025 | 28.5% | 28.5% | 19% | 21.5% | 2.5% |
| Jan 2026 | 34.1% | 22.8% | 15.2% | 25.4% | 2.4% |
| Feb 2026 | 33.6% | 27.5% | 18.4% | 18.2% | 2.4% |
| Mar 2026 | 32.7% | 26.8% | 21.9% | 15.8% | 2.9% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 15% | 3.2% |
| May 2026 | 37.6% | 25.2% | 20.5% | 13.4% | 3.3% |
| Jun 2026 | 33% | 27% | 22% | 14.4% | 3.5% |
| Jul 2026 | 32% | 26.2% | 21.4% | 16.9% | 3.4% |
| Aug 2026 | 31.3% | 25.6% | 20.9% | 18.8% | 3.3% |
| Sep 2026 | 32.8% | 26.9% | 21.9% | 15.5% | 2.9% |
How has the Cascade and Ecover comparison changed over the last 12 months?
3 findings
- Ecover was ahead of Cascade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher powder brands worldwide moved from 22.1% to 15.5%, and its estimated monthly branded searches moved from 22.9K to 12.8K.
- Across the 12 months ending September 2026, Ecover’s estimated Share of Search among dishwasher powder brands worldwide moved from 31.9% to 32.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for dishwasher powder brands worldwide in September 2026?
2 changes
In September 2026, Ecover gained estimated Share of Search among dishwasher powder brands worldwide, from 31.3% to 32.8%.
In September 2026, Cascade lost estimated Share of Search among dishwasher powder brands worldwide, from 18.8% to 15.5%.
Other head-to-heads among dishwasher powder brands
How each brand is measured
Brandwave collects information about searches that people make online using Cascade’s and Ecover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.