Fairy vs Finish:Which is searched more?
In September 2026, Finish had more branded searches than Fairy among dishwashing brands worldwide. Finish was estimated to have 22.2K branded searches compared to Fairy’s 18.1K, and held a 52% Share of Search versus Fairy’s 42.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fairy or Finish?
Compare the dishwasher tablet and dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Finish, Fairy. The figures are in the table below the chart.
View monthly share of search table
| Month | Finish | Fairy | Earth Choice |
|---|---|---|---|
| Oct 2025 | 56.9% | 38% | 5% |
| Nov 2025 | 60.5% | 33% | 6.5% |
| Dec 2025 | 61.2% | 33.4% | 5.4% |
| Jan 2026 | 56.3% | 37.6% | 6% |
| Feb 2026 | 61.2% | 33.4% | 5.4% |
| Mar 2026 | 56.3% | 37.6% | 6% |
| Apr 2026 | 55.6% | 37.1% | 7.3% |
| May 2026 | 55.6% | 37.1% | 7.3% |
| Jun 2026 | 55.6% | 37.1% | 7.3% |
| Jul 2026 | 55.6% | 37.1% | 7.3% |
| Aug 2026 | 51.4% | 41.9% | 6.7% |
| Sep 2026 | 52% | 42.4% | 5.6% |
How has the Fairy and Finish comparison changed over the last 12 months?
3 findings
- Finish was ahead of Fairy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fairy’s estimated Share of Search among dishwashing brands worldwide moved from 38% to 42.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwashing brands worldwide moved from 56.9% to 52%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for dishwashing brands worldwide in September 2026?
1 change
In September 2026, Finish gained estimated Share of Search among dishwashing brands worldwide, from 51.4% to 52%.
Other head-to-heads among dishwashing brands
How each brand is measured
Brandwave collects information about searches that people make online using Fairy’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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