Earth Choice vs Fairy:Which is searched more?
In September 2026, Fairy had more branded searches than Earth Choice among dishwashing brands worldwide. Fairy was estimated to have 18.1K branded searches compared to Earth Choice’s 2.4K, and held a 42.4% Share of Search versus Earth Choice’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Earth Choice or Fairy?
Compare the dishwasher tablet and dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fairy, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | Finish | Fairy | Earth Choice |
|---|---|---|---|
| Oct 2025 | 56.9% | 38% | 5% |
| Nov 2025 | 60.5% | 33% | 6.5% |
| Dec 2025 | 61.2% | 33.4% | 5.4% |
| Jan 2026 | 56.3% | 37.6% | 6% |
| Feb 2026 | 61.2% | 33.4% | 5.4% |
| Mar 2026 | 56.3% | 37.6% | 6% |
| Apr 2026 | 55.6% | 37.1% | 7.3% |
| May 2026 | 55.6% | 37.1% | 7.3% |
| Jun 2026 | 55.6% | 37.1% | 7.3% |
| Jul 2026 | 55.6% | 37.1% | 7.3% |
| Aug 2026 | 51.4% | 41.9% | 6.7% |
| Sep 2026 | 52% | 42.4% | 5.6% |
How has the Earth Choice and Fairy comparison changed over the last 12 months?
3 findings
- Fairy was ahead of Earth Choice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide moved from 5% to 5.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Fairy’s estimated Share of Search among dishwashing brands worldwide moved from 38% to 42.4%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for dishwashing brands worldwide in September 2026?
1 change
In September 2026, Earth Choice lost estimated Share of Search among dishwashing brands worldwide, from 6.7% to 5.6%.
Other head-to-heads among dishwashing brands
How each brand is measured
Brandwave collects information about searches that people make online using Earth Choice’s and Fairy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Choice
1 branded search term
- earth choice
Fairy
1 branded search term
- fairy liquid
Put your own brand in this comparison
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