Brandwave

Ecology vs Royal Doulton:Which is searched more?

In September 2026, Royal Doulton had more branded searches than Ecology among dinner set brands worldwide. Royal Doulton was estimated to have 40.5K branded searches compared to Ecology’s 1.7K, and held a 19.9% Share of Search versus Ecology’s 0.82%. These are worldwide searches for English-language branded terms.

Share of Search among dinner set brands worldwide in September 2026Which is more popular in search, Ecology or Royal Doulton?
Ecology0.82%1.7K searches
vs
Royal Doulton19.9%40.5K searches

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Which is more popular in search, Ecology or Royal Doulton?

Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ecology and Royal Doulton among dinner set brands worldwide, by month

Share of Search by month for Royal Doulton, Ecology. The figures are in the table below the chart.

View monthly share of search table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsEcology
Oct 202525.7%25.7%21.1%17.2%9.4%0.82%
Nov 202531.1%20.8%20.8%17%9.3%1%
Dec 202524.3%24.3%19.8%19.8%10.8%0.97%
Jan 202627%22.1%22.1%18.1%9.9%0.89%
Feb 202629.2%23.9%19.6%16%10.7%0.64%
Mar 202619.9%19.9%16.3%36.1%7.3%0.54%
Apr 202619.3%15.8%15.8%43%5.8%0.52%
May 202621.9%21.9%14.7%32.8%8%0.59%
Jun 202621.3%17.4%14.2%38.6%7.8%0.68%
Jul 202628.7%23.5%19.2%19.2%8.6%0.92%
Aug 202624.1%24.1%19.7%24.1%7.2%0.77%
Sep 202629.8%24.3%19.9%16.3%8.9%0.82%

How has the Ecology and Royal Doulton comparison changed over the last 12 months?

  • Royal Doulton was ahead of Ecology in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecology’s estimated Share of Search among dinner set brands worldwide held steady at 0.82%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
  • Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide moved from 21.1% to 19.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for dinner set brands worldwide in September 2026?

  1. Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.2% to 19.9% in September 2026.

  2. Estimated monthly branded searches for Ecology worldwide fell 14% over 12 measured months, from 1.9K to 1.7K in September 2026.

Other head-to-heads among dinner set brands

How each brand is measured

Brandwave collects information about searches that people make online using Ecology’s and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecology

3 branded search terms

  • ecology dinner
  • ecology dinner set
  • ecology set

Royal Doulton

1 branded search term

  • royal doulton

How the Brand Demand Index is measured

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