Brandwave

FlipHTML5 vs Issuu:Which is searched more?

In August 2026, Issuu had more branded searches than FlipHTML5 among digital publishing platforms worldwide. Issuu was estimated to have 93.9K branded searches compared to FlipHTML5’s 83.8K, and held a 4.6% Share of Search versus FlipHTML5’s 4.1%. These are worldwide searches for English-language branded terms.

Share of Search among digital publishing platforms worldwide in August 2026Which is more popular in search, FlipHTML5 or Issuu?
FlipHTML54.1%83.8K searches
vs
Issuu4.6%93.9K searches

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Which is more popular in search, FlipHTML5 or Issuu?

Compare the platforms used to publish digital magazines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FlipHTML5 and Issuu among digital publishing platforms worldwide, by month

Share of Search by month for Issuu, FlipHTML5. The figures are in the table below the chart.

View monthly share of search table
MonthIssuuFlipHTML5
Oct 20256.6%3.9%
Nov 20255.5%3.3%
Dec 20255.6%3.3%
Jan 20264.6%3.3%
Feb 20266.6%4.7%
Mar 202611.2%4.6%
Apr 20267.9%3.9%
May 20265.5%4%
Jun 20265.5%4.1%
Jul 20263.8%3.4%
Aug 20264.6%4.1%
Sep 2026——

How has the FlipHTML5 and Issuu comparison changed over the last 12 months?

  • Issuu was ahead of FlipHTML5 in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, FlipHTML5’s estimated Share of Search among digital publishing platforms worldwide moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 101K to 83.8K.
  • Across the 11 months ending August 2026, Issuu’s estimated Share of Search among digital publishing platforms worldwide moved from 6.6% to 4.6%, and its estimated monthly branded searches moved from 172K to 93.9K.

How did search popularity change for digital publishing platforms worldwide in August 2026?

  1. In August 2026, Issuu gained estimated Share of Search among digital publishing platforms worldwide, from 3.8% to 4.6%.

  2. In August 2026, FlipHTML5 gained estimated Share of Search among digital publishing platforms worldwide, from 3.4% to 4.1%.

How each brand is measured

Brandwave collects information about searches that people make online using FlipHTML5’s and Issuu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FlipHTML5

7 branded search terms

  • flip html5
  • fliphtml5
  • fliphtml5 app
  • fliphtml5 com
  • fliphtml5 flipbook
  • fliphtml5 software
  • online fliphtml5

Issuu

8 branded search terms

  • issuu
  • issuu app
  • issuu com
  • issuu flipbook
  • issuu online
  • issuu platform
  • issuu software
  • web issuu

How the Brand Demand Index is measured

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