Brandwave

How popular isIssuu in search?

In August 2026, there were an estimated 93.9K branded searches for Issuu worldwide which is down 45.3% over the last 11 months. Issuu holds 4.4% estimated Share of Search among digital flipbook platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Publuu86.7%
  2. Issuu4.4%
  3. FlipHTML54%
  4. FlippingBook3.2%
  5. Flipsnack1.6%
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Which digital flipbook platforms compete with Issuu?

Issuu against digital flipbook platforms worldwide, by month

Share of Search by month for Publuu, Issuu, FlipHTML5, FlippingBook. The figures are in the table below the chart.

View monthly share of search table
MonthPubluuIssuuFlipHTML5FlippingBookFlipsnack
Oct 202583.7%6.4%3.8%3.8%2.3%
Nov 202586.7%5.4%3.2%2.8%1.9%
Dec 202586.9%5.4%3.3%2.8%1.6%
Jan 202687.9%4.5%3.2%2.7%1.6%
Feb 202683%6.4%4.6%3.8%2.3%
Mar 202678.6%10.8%4.4%3.6%2.6%
Apr 202683.6%7.7%3.8%3.1%1.9%
May 202685.6%5.3%3.9%3.3%1.9%
Jun 202685.5%5.3%3.9%3.3%1.9%
Jul 202688.9%3.7%3.3%2.7%1.3%
Aug 202686.7%4.4%4%3.2%1.6%
Sep 2026—————
  1. 1.Publuu

    86.7%

    held 1st · 1.8M estimated branded searches · -18.3% vs prior month · -2.2 points

  2. 2.Issuu

    4.4%

    held 2nd · 93.9K estimated branded searches · +0.01% vs prior month · +0.7 points

  3. held 3rd · 83.8K estimated branded searches · +0.43% vs prior month · +0.7 points

  4. held 4th · 68.4K estimated branded searches · 0% vs prior month · +0.5 points

  5. 5.Flipsnack

    1.6%

    held 5th · 33.8K estimated branded searches · -0.32% vs prior month · +0.3 points

Compare search popularity between Issuu and its closest rivals

How has branded search demand for Issuu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Issuu worldwide fell from 172K to 93.9K.
  • Across the 11 months ending August 2026, Issuu’s estimated Share of Search among digital flipbook platforms worldwide decreased from 6.4% to 4.4%.
  • Across the 11 months ending August 2026, Issuu’s estimated Share of Search among digital flipbook platforms worldwide peaked at 10.8% in March 2026 and was lowest at 3.7% in July 2026.

How did search popularity change for digital flipbook platforms worldwide in August 2026?

  1. In August 2026, Issuu gained estimated Share of Search among digital flipbook platforms worldwide, from 3.7% to 4.4%.

  2. In August 2026, FlipHTML5 gained estimated Share of Search among digital flipbook platforms worldwide, from 3.3% to 4%.

  3. In August 2026, FlippingBook gained estimated Share of Search among digital flipbook platforms worldwide, from 2.7% to 3.2%.

  4. In August 2026, Publuu lost estimated Share of Search among digital flipbook platforms worldwide, from 88.9% to 86.7%.

  5. Estimated monthly branded searches for Flipsnack worldwide fell 45% over 11 measured months, from 61.5K to 33.8K in August 2026.

How is Issuu measured?

Brandwave collects information about searches that people make online using Issuu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • issuu
  • issuu app
  • issuu com
  • issuu flipbook
  • issuu online
  • issuu platform
  • issuu software
  • web issuu

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How the Brand Demand Index is measured

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Is Issuu your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.