Brandwave

Digital publishing platforms:Which brands are most popular in search?

In August 2026, Publuu was the most searched among digital publishing platforms worldwide, with an estimated 1.8M branded searches and 89.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Publuu89.3%
  2. Issuu4.6%
  3. FlipHTML54.1%
  4. Calameo2%
  5. Joomag0.06%

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Share of SearchLeaderboard

Compare the platforms used to publish digital magazines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital publishing platforms worldwide, by month

Share of Search by month for Publuu, Issuu, FlipHTML5. The figures are in the table below the chart.

View monthly share of search table
MonthPubluuIssuuFlipHTML5CalameoJoomag
Oct 202586.5%6.6%3.9%2.9%0.14%
Nov 202588.7%5.5%3.3%2.4%0.12%
Dec 202589%5.6%3.3%2%0.12%
Jan 202690%4.6%3.3%2%0.1%
Feb 202685.7%6.6%4.7%2.8%0.14%
Mar 202681.5%11.2%4.6%2.7%0.08%
Apr 202685.9%7.9%3.9%2.3%0.07%
May 202688.1%5.5%4%2.4%0.07%
Jun 202688%5.5%4.1%2.4%0.08%
Jul 202691.1%3.8%3.4%1.6%0.05%
Aug 202689.3%4.6%4.1%2%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Publuu

    89.3%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  2. 2.Issuu

    4.6%

    Held 2nd. 93.9K estimated branded searches, +0.01% vs prior month. Share +0.8 points.

  3. 3.FlipHTML5

    4.1%

    Held 3rd. 83.8K estimated branded searches, +0.43% vs prior month. Share +0.7 points.

  4. Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Joomag

    0.06%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among digital publishing platforms worldwide?

In August 2026, Publuu was the most searched among digital publishing platforms worldwide, with an estimated 1.8M branded searches and 89.3% estimated Share of Search within this set. Issuu is in 2nd place, 84.7 percentage points behind at 4.6% Share of Search.

Global digital publishing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Publuu86.5% → 89.3%91.1%Jul 202681.5%Mar 20261st
Issuu6.6% → 4.6%11.2%Mar 20263.8%Jul 20262nd
FlipHTML53.9% → 4.1%4.7%Feb 20263.3%Nov 20253rd
Calameo2.9% → 2%2.9%Oct 20251.6%Jul 20264th
Joomag0.14% → 0.06%0.14%Oct 20250.05%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Publuu’s estimated Share of Search among digital publishing platforms worldwide increased from 86.5% to 89.3%.
  • Across the 11 months ending August 2026, Issuu’s estimated Share of Search among digital publishing platforms worldwide decreased from 6.6% to 4.6%.
  • Across the 11 months ending August 2026, Calameo’s estimated Share of Search among digital publishing platforms worldwide decreased from 2.9% to 2%.
  • Across the 11 months ending August 2026, Publuu’s estimated Share of Search among digital publishing platforms worldwide peaked at 91.1% in July 2026 and was lowest at 81.5% in March 2026.
  • Across the 11 months ending August 2026, Issuu’s estimated Share of Search among digital publishing platforms worldwide peaked at 11.2% in March 2026 and was lowest at 3.8% in July 2026.
  • Across the 11 months ending August 2026, FlipHTML5’s estimated Share of Search among digital publishing platforms worldwide peaked at 4.7% in February 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Calameo’s estimated Share of Search among digital publishing platforms worldwide peaked at 2.9% in October 2025 and was lowest at 1.6% in July 2026.
  • Across the 11 months ending August 2026, FlipHTML5 and Joomag held steady: their estimated Share of Search among digital publishing platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for digital publishing platforms worldwide in August 2026?

  1. In August 2026, Issuu gained estimated Share of Search among digital publishing platforms worldwide, from 3.8% to 4.6%.

  2. In August 2026, FlipHTML5 gained estimated Share of Search among digital publishing platforms worldwide, from 3.4% to 4.1%.

  3. In August 2026, Publuu lost estimated Share of Search among digital publishing platforms worldwide, from 91.1% to 89.3%.

  4. Estimated monthly branded searches for Joomag worldwide fell 63.9% over 11 measured months, from 3.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Calameo worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

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