Brandwave

The Trade Desk vs Vistar Media:Which is more popular?

In September 2026, The Trade Desk had more branded searches than Vistar Media among digital out of home platforms worldwide. The Trade Desk had about 50,500 branded searches, while Vistar Media had 3,600. The Trade Desk made up 55.5% of all digital out of home platform searches we track, and Vistar Media accounted for 4%. When we asked ChatGPT and Google AI Overviews about digital out of home platforms, Vistar Media appeared in all four answers and The Trade Desk in two. Vistar Media was mentioned before The Trade Desk in every answer.

Among digital out of home platforms worldwide in September 2026

Who do people search for more?

The Trade Desk, about 14 searches for every 1 for Vistar Media

The Trade Desk 50.5K searchesVistar Media 3.6K searches

Who does AI mention more?

Vistar Media, mentioned in every answer we collected

Vistar Media in 4 of 4The Trade Desk in 2 of 4

Who does AI recommend more?

Vistar Media, named ahead of The Trade Desk in every answer

Vistar Media first in 4The Trade Desk never first

Follow The Trade Desk vs Vistar Media and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top digital out of home platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vistar Media appeared in all four answers. The Trade Desk was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Vistar Media was listed before The Trade Desk in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistar Media1st
  2. AdQuick2nd
  3. StackAdapt3rd
  4. Blindspot4th
  5. The Trade Desk5th
  6. Broadsign6th
  7. Adomni7th
  8. Clear Channel Outdoor8th
  9. Hivestack–
  10. Place Exchange–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistar Media4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • StackAdapt3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AdQuick3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trade Desk2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Broadsign2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adomni2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blindspot2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clear Channel Outdoor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hivestack0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Place Exchange0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about digital out of home platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is The Trade Desk or Vistar Media more popular in search?

This chart shows how often people search Google for The Trade Desk and Vistar Media by name. Each line represents a brand's share of searches for all ten digital out of home platforms we track, month by month, from English-language searches worldwide.

The Trade Desk and Vistar Media among digital out of home platforms worldwide, by month

Share of searches by month for The Trade Desk, Vistar Media. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskStackAdaptClear Channel OutdoorVistar MediaBroadsignAdomniAdQuickHivestackPlace ExchangeBlindspot
Oct 202557.3%21%9.3%4.1%2.7%1.2%1.5%1.8%0.94%0.03%
Nov 202556.3%20.7%9.1%4.1%3.3%1.5%1.5%1.8%1.8%0.02%
Dec 202556.2%20.5%9%4%3.3%1.8%2.2%1.8%1.4%0.03%
Jan 202659.1%21.7%7.8%3.5%2.3%1.5%1.5%1.5%0.97%0.02%
Feb 202659.3%17.7%11.7%3.5%2.3%1.5%1.5%1.5%0.96%0.03%
Mar 202663.6%18.9%6.8%3%2.4%1.3%1.6%1.3%0.84%0.03%
Apr 202654.9%24.1%8.7%3.8%3.1%1.4%1.7%1.4%0.94%0.02%
May 202656.4%24.3%7.1%3.9%2.6%1.4%2%1.4%0.95%0.02%
Jun 202656.6%24.2%7.1%3.9%2.6%1.4%2.1%1.4%0.78%0.03%
Jul 202654.4%22.9%8.3%4.5%3.6%1.6%2.4%1.3%0.9%0.04%
Aug 202660.7%22%6.5%3.5%2.4%1.6%1.6%0.98%0.71%0.03%
Sep 202655.5%24.6%7.3%4%3.2%1.8%1.8%1.1%0.79%0.03%

How has the The Trade Desk and Vistar Media comparison changed over the last 12 months?

3 findings

How did search popularity change for digital out of home platforms worldwide in September 2026?

2 changes

  1. In September 2026, The Trade Desk lost share of searches among digital out of home platforms worldwide, from 60.7% to 55.5%.

  2. Estimated monthly branded searches for Vistar Media worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Trade Desk’s and Vistar Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Trade Desk

2 branded search terms

  • the trade desk
  • the trade desk dsp

Vistar Media

1 branded search term

  • vistar media

How the Brand Demand Index is measured

Other head-to-heads among digital out of home platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free