Affinity vs Swift Publisher:Which is more popular by branded search?
In August 2026, Affinity had more branded searches than Swift Publisher among desktop publishing software worldwide. Affinity was estimated to have 289K branded searches compared to Swift Publisher’s 2.1K, and held a 41.6% Share of Search versus Swift Publisher’s 0.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Affinity or Swift Publisher?
Compare desktop publishing software for designing multi-page print and digital publications, brochures, books and professional page layouts. Includes publishing applications and design suites with dedicated layout tools. Word processors, slide tools and basic template design platforms are outside this set. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Affinity, Swift Publisher. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe InDesign | Affinity | Scribus | QuarkXPress | Swift Publisher | Xara | VivaDesigner |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 53% | 7.3% | 1.9% | 0.25% | 0.27% | 0.23% |
| Nov 2025 | 21.9% | 72.3% | 4.4% | 1.1% | 0.13% | 0.13% | 0.11% |
| Dec 2025 | 37.9% | 52.1% | 7.5% | 1.7% | 0.3% | 0.25% | 0.21% |
| Jan 2026 | 42.8% | 45.5% | 9.1% | 1.9% | 0.29% | 0.22% | 0.2% |
| Feb 2026 | 43.1% | 43.2% | 10.6% | 2.3% | 0.29% | 0.28% | 0.27% |
| Mar 2026 | 47.9% | 39.6% | 9.5% | 2.2% | 0.32% | 0.25% | 0.26% |
| Apr 2026 | 46.2% | 41.6% | 9.1% | 2.2% | 0.33% | 0.25% | 0.3% |
| May 2026 | 48.6% | 38.8% | 9.7% | 2.2% | 0.29% | 0.25% | 0.23% |
| Jun 2026 | 46.9% | 42.3% | 8.3% | 1.8% | 0.27% | 0.21% | 0.22% |
| Jul 2026 | 46.3% | 42.1% | 8.9% | 1.9% | 0.29% | 0.22% | 0.22% |
| Aug 2026 | 45.1% | 41.6% | 10.6% | 2% | 0.3% | 0.23% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Affinity and Swift Publisher comparison changed over the last 12 months?
3 findings
- Affinity was ahead of Swift Publisher in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide moved from 53% to 41.6%, and its estimated monthly branded searches moved from 640K to 289K.
- Across the 11 months ending August 2026, Swift Publisher’s estimated Share of Search among desktop publishing software worldwide moved from 0.25% to 0.3%, and its estimated monthly branded searches moved from 3K to 2.1K.
How did search popularity change for desktop publishing software worldwide in August 2026?
2 changes
In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%.
Estimated monthly branded searches for Swift Publisher worldwide fell 29.3% over 11 measured months, from 3K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Affinity’s and Swift Publisher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Affinity
127 branded search terms
- affinity app
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- affinity by canva
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- affinity design
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- affinity designer ai
- affinity designer android
- affinity designer app
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- affinity designer desktop publishing
- affinity designer download
- affinity designer for android
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- affinity designer graphic design
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- affinity designer ipad
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- affinity designer linux
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- affinity designer online
- affinity designer photo editing
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- affinity designer program
- affinity designer review
- affinity designer subscription
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- affinity designer vector graphics
- affinity designer website
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- affinity photo
- affinity photo 2
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- affinity photo ai
- affinity photo android
- affinity photo app
- affinity photo cost
- affinity photo download
- affinity photo editing software
- affinity photo editor
- affinity photo for android
- affinity photo for linux
- affinity photo free
- affinity photo free download
- affinity photo free trial
- affinity photo graphic design
- affinity photo ipad
- affinity photo iphone
- affinity photo linux
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- affinity publisher
- affinity publisher 2
- affinity publisher android
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- affinity publisher cost
- affinity publisher download
- affinity publisher for ipad
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- affinity publisher free trial
- affinity publisher ipad
- affinity publisher linux
- affinity publisher mac
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- affinity publisher software
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- affinity software
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- affinity studio
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- affinity.studio
- canva affinity
- serif affinity
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Swift Publisher
18 branded search terms
- belight software swift publisher
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- swift publisher ipad
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- swift publisher windows
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