Humminbird vs Lowrance:Which is searched more?
In September 2026, Lowrance had more branded searches than Humminbird among depth finder brands worldwide. Lowrance was estimated to have 44K branded searches compared to Humminbird’s 38.9K, and held a 1.3% Share of Search versus Humminbird’s 1.1%. These are worldwide searches for English-language branded terms.
Follow Humminbird vs Lowrance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Humminbird or Lowrance?
Compare the depth finder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lowrance, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Lowrance | Humminbird |
|---|---|---|---|
| Oct 2025 | 96.8% | 1.7% | 1.5% |
| Nov 2025 | 97.4% | 1.4% | 1.2% |
| Dec 2025 | 97.5% | 1.2% | 1.3% |
| Jan 2026 | 97.2% | 1.4% | 1.4% |
| Feb 2026 | 96.6% | 1.7% | 1.7% |
| Mar 2026 | 96.5% | 1.8% | 1.7% |
| Apr 2026 | 96.8% | 1.6% | 1.6% |
| May 2026 | 96.4% | 1.8% | 1.8% |
| Jun 2026 | 96.3% | 1.9% | 1.8% |
| Jul 2026 | 96.8% | 1.7% | 1.5% |
| Aug 2026 | 97.5% | 1.3% | 1.2% |
| Sep 2026 | 97.6% | 1.3% | 1.1% |
How has the Humminbird and Lowrance comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Humminbird took it in December 2025, Lowrance took it in January 2026, Humminbird took it in April 2026, Lowrance took it in May 2026.
- Across the 12 months ending September 2026, Humminbird’s estimated Share of Search among depth finder brands worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 41.2K to 38.9K.
- Across the 12 months ending September 2026, Lowrance’s estimated Share of Search among depth finder brands worldwide moved from 1.7% to 1.3%, and its estimated monthly branded searches moved from 49.5K to 44K.
How did search popularity change for depth finder brands worldwide in September 2026?
2 changes
Humminbird’s estimated Share of Search among depth finder brands worldwide has lost ground for 3 months in a row, from 1.8% to 1.1% in September 2026.
Lowrance’s estimated Share of Search among depth finder brands worldwide has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Humminbird’s and Lowrance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humminbird
4 branded search terms
- humminbird
- humminbird fish finders
- humminbird helix 7
- humminbird sonar
Lowrance
4 branded search terms
- lowrance
- lowrance fish finders
- lowrance hook 7
- lowrance transducer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.