Garmin vs Humminbird:Which is searched more?
In September 2026, Garmin had more branded searches than Humminbird among depth finder brands worldwide. Garmin was estimated to have 3.4M branded searches compared to Humminbird’s 38.9K, and held a 97.6% Share of Search versus Humminbird’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or Humminbird?
Compare the depth finder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Lowrance | Humminbird |
|---|---|---|---|
| Oct 2025 | 96.8% | 1.7% | 1.5% |
| Nov 2025 | 97.4% | 1.4% | 1.2% |
| Dec 2025 | 97.5% | 1.2% | 1.3% |
| Jan 2026 | 97.2% | 1.4% | 1.4% |
| Feb 2026 | 96.6% | 1.7% | 1.7% |
| Mar 2026 | 96.5% | 1.8% | 1.7% |
| Apr 2026 | 96.8% | 1.6% | 1.6% |
| May 2026 | 96.4% | 1.8% | 1.8% |
| Jun 2026 | 96.3% | 1.9% | 1.8% |
| Jul 2026 | 96.8% | 1.7% | 1.5% |
| Aug 2026 | 97.5% | 1.3% | 1.2% |
| Sep 2026 | 97.6% | 1.3% | 1.1% |
How has the Garmin and Humminbird comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Humminbird in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among depth finder brands worldwide moved from 96.8% to 97.6%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
- Across the 12 months ending September 2026, Humminbird’s estimated Share of Search among depth finder brands worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 41.2K to 38.9K.
How did search popularity change for depth finder brands worldwide in September 2026?
2 changes
Garmin’s estimated Share of Search among depth finder brands worldwide has gained ground for 3 months in a row, from 96.3% to 97.6% in September 2026.
Humminbird’s estimated Share of Search among depth finder brands worldwide has lost ground for 3 months in a row, from 1.8% to 1.1% in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and Humminbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin
1 branded search term
- garmin
Humminbird
4 branded search terms
- humminbird
- humminbird fish finders
- humminbird helix 7
- humminbird sonar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.