Planhat vs Totango:Which is more popular by branded search?
In August 2026, Planhat had more branded searches than Totango among customer success software worldwide. Planhat was estimated to have 8.1K branded searches compared to Totango’s 2.4K, and held an 18.9% Share of Search versus Totango’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Planhat or Totango?
Compare the platforms customer success teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planhat, Totango. The figures are in the table below the chart.
View monthly share of search table
| Month | Gainsight | Vitally | Planhat | ChurnZero | Totango |
|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 13.8% | 20.4% | 11.1% | 9% |
| Nov 2025 | 54.9% | 13.6% | 16.5% | 9% | 6% |
| Dec 2025 | 43.9% | 24.1% | 16.1% | 8.7% | 7.1% |
| Jan 2026 | 42.5% | 12.9% | 23.4% | 12.7% | 8.5% |
| Feb 2026 | 31.6% | 26.2% | 21.2% | 11.6% | 9.4% |
| Mar 2026 | 32.2% | 21.8% | 26.4% | 11.8% | 7.8% |
| Apr 2026 | 32.2% | 26.5% | 21.6% | 11.8% | 7.8% |
| May 2026 | 29.1% | 29.3% | 23.9% | 10.6% | 7% |
| Jun 2026 | 44.9% | 20.2% | 20.1% | 8.9% | 5.9% |
| Jul 2026 | 45.3% | 9% | 24.9% | 13.5% | 7.3% |
| Aug 2026 | 42.1% | 23.2% | 18.9% | 10.3% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the Planhat and Totango comparison changed over the last 12 months?
3 findings
- Planhat was ahead of Totango in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success software worldwide moved from 20.4% to 18.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Totango’s estimated Share of Search among customer success software worldwide moved from 9% to 5.6%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
How did search popularity change for customer success software worldwide in August 2026?
3 changes
In August 2026, Vitally overtook Planhat to rank 2nd among customer success software worldwide, at 23.2%.
In August 2026, Planhat lost estimated Share of Search among customer success software worldwide, from 24.9% to 18.9%.
In August 2026, Totango lost estimated Share of Search among customer success software worldwide, from 7.3% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Planhat’s and Totango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.