Brandwave

Customer success software:Which brands are most popular in search?

In August 2026, Gainsight was the most searched among customer success software worldwide, with an estimated 18.1K branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gainsight42.1%
  2. Vitally23.2%
  3. Planhat18.9%
  4. ChurnZero10.3%
  5. Totango5.6%

Follow customer success software and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms customer success teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer success software worldwide, by month

Share of Search by month for Gainsight, Vitally, Planhat, ChurnZero, Totango. The figures are in the table below the chart.

View monthly share of search table
MonthGainsightVitallyPlanhatChurnZeroTotango
Oct 202545.6%13.8%20.4%11.1%9%
Nov 202554.9%13.6%16.5%9%6%
Dec 202543.9%24.1%16.1%8.7%7.1%
Jan 202642.5%12.9%23.4%12.7%8.5%
Feb 202631.6%26.2%21.2%11.6%9.4%
Mar 202632.2%21.8%26.4%11.8%7.8%
Apr 202632.2%26.5%21.6%11.8%7.8%
May 202629.1%29.3%23.9%10.6%7%
Jun 202644.9%20.2%20.1%8.9%5.9%
Jul 202645.3%9%24.9%13.5%7.3%
Aug 202642.1%23.2%18.9%10.3%5.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Gainsight

    42.1%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share -3.2 points.

  2. 2.Vitally

    23.2%

    Moved from 4th to 2nd. 10K estimated branded searches, +239.1% vs prior month. Share +14.2 points.

  3. 3.Planhat

    18.9%

    Moved from 2nd to 3rd. 8.1K estimated branded searches, -0.25% vs prior month. Share -6 points.

  4. 4.ChurnZero

    10.3%

    Moved from 3rd to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -3.2 points.

  5. 5.Totango

    5.6%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -1.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among customer success software worldwide?

In August 2026, Gainsight was the most searched among customer success software worldwide, with an estimated 18.1K branded searches and 42.1% estimated Share of Search within this set. Vitally is in 2nd place, 18.9 percentage points behind at 23.2% Share of Search.

Global customer success software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gainsight45.6% → 42.1%54.9%Nov 202529.1%May 20261st
Vitally13.8% → 23.2%29.3%May 20269%Jul 20263rd → 2nd
Planhat20.4% → 18.9%26.4%Mar 202616.1%Dec 20252nd → 3rd
ChurnZero11.1% → 10.3%13.5%Jul 20268.7%Dec 20254th
Totango9% → 5.6%9.4%Feb 20265.6%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gainsight’s estimated Share of Search among customer success software worldwide decreased from 45.6% to 42.1%.
  • Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success software worldwide increased from 13.8% to 23.2%.
  • Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success software worldwide decreased from 20.4% to 18.9%.
  • Across the 11 months ending August 2026, ChurnZero’s estimated Share of Search among customer success software worldwide decreased from 11.1% to 10.3%.
  • Across the 11 months ending August 2026, Totango’s estimated Share of Search among customer success software worldwide decreased from 9% to 5.6%.
  • Across the 11 months ending August 2026, Gainsight’s estimated Share of Search among customer success software worldwide peaked at 54.9% in November 2025 and was lowest at 29.1% in May 2026.
  • Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success software worldwide peaked at 29.3% in May 2026 and was lowest at 9% in July 2026.
  • Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success software worldwide peaked at 26.4% in March 2026 and was lowest at 16.1% in December 2025.
  • Across the 11 months ending August 2026, ChurnZero’s estimated Share of Search among customer success software worldwide peaked at 13.5% in July 2026 and was lowest at 8.7% in December 2025.
  • Across the 11 months ending August 2026, Totango’s estimated Share of Search among customer success software worldwide peaked at 9.4% in February 2026 and was lowest at 5.6% in August 2026.
  • Across the 11 months ending August 2026, Vitally rose from 3rd to 2nd among customer success software worldwide.
  • Across the 11 months ending August 2026, Planhat fell from 2nd to 3rd among customer success software worldwide.

How did search popularity change for customer success software worldwide in August 2026?

  1. In August 2026, Vitally overtook ChurnZero to rank 2nd among customer success software worldwide, at 23.2%.

  2. In August 2026, Planhat lost estimated Share of Search among customer success software worldwide, from 24.9% to 18.9%.

  3. In August 2026, ChurnZero lost estimated Share of Search among customer success software worldwide, from 13.5% to 10.3%.

  4. In August 2026, Gainsight lost estimated Share of Search among customer success software worldwide, from 45.3% to 42.1%.

  5. In August 2026, Totango lost estimated Share of Search among customer success software worldwide, from 7.3% to 5.6%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free