Insider vs Iterable:Which is more popular by branded search?
In August 2026, Iterable had more branded searches than Insider among customer marketing platforms worldwide. Iterable was estimated to have 790 branded searches compared to Insider’s 170, and held a 0.19% Share of Search versus Insider’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Insider or Iterable?
Compare the platforms used to grow existing accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iterable, Insider. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Braze | Customer.io | Iterable | Insider |
|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 25.9% | 2.9% | 0.22% | 0.09% |
| Nov 2025 | 71.3% | 26% | 2.4% | 0.19% | 0.09% |
| Dec 2025 | 70.8% | 26% | 2.9% | 0.22% | 0.11% |
| Jan 2026 | 70.8% | 26% | 2.9% | 0.23% | 0.09% |
| Feb 2026 | 70.9% | 25.9% | 2.9% | 0.19% | 0.07% |
| Mar 2026 | 70.9% | 25.8% | 2.9% | 0.24% | 0.09% |
| Apr 2026 | 71% | 25.8% | 2.9% | 0.2% | 0.07% |
| May 2026 | 71.5% | 25.4% | 2.9% | 0.23% | 0.05% |
| Jun 2026 | 71% | 25.8% | 2.9% | 0.22% | 0.06% |
| Jul 2026 | 74.2% | 22.5% | 3.1% | 0.2% | 0.05% |
| Aug 2026 | 74.3% | 22.4% | 3% | 0.19% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Insider and Iterable comparison changed over the last 12 months?
3 findings
- Iterable was ahead of Insider in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insider’s estimated Share of Search among customer marketing platforms worldwide moved from 0.09% to 0.04%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer marketing platforms worldwide moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 990 to 790.
How did search popularity change for customer marketing platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Insider’s and Iterable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.