AB Tasty vs Optimizely:Which is more popular by branded search?
In August 2026, Optimizely had more branded searches than AB Tasty among conversion rate optimisation tools worldwide. Optimizely was estimated to have 248K branded searches compared to AB Tasty’s 6.6K, and held an 83.9% Share of Search versus AB Tasty’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AB Tasty or Optimizely?
Compare the tools teams use to test and improve conversion rates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, AB Tasty. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | VWO | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 16.1% | 3.1% | 1.7% | 0.6% |
| Nov 2025 | 81.3% | 13.7% | 2.7% | 1.8% | 0.62% |
| Dec 2025 | 82.3% | 13.8% | 2.2% | 1.2% | 0.53% |
| Jan 2026 | 76.8% | 19.1% | 2.5% | 1.1% | 0.48% |
| Feb 2026 | 76.6% | 19% | 2.5% | 1.4% | 0.49% |
| Mar 2026 | 76.6% | 19.1% | 2.5% | 1.4% | 0.49% |
| Apr 2026 | 79.2% | 16.2% | 2.6% | 1.4% | 0.51% |
| May 2026 | 79.4% | 16.2% | 2.1% | 1.5% | 0.77% |
| Jun 2026 | 78.9% | 16% | 2.6% | 1.8% | 0.76% |
| Jul 2026 | 81.7% | 13.7% | 2.2% | 1.5% | 0.96% |
| Aug 2026 | 83.9% | 11.5% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the AB Tasty and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of AB Tasty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among conversion rate optimisation tools worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among conversion rate optimisation tools worldwide moved from 78.5% to 83.9%, and its estimated monthly branded searches held steady at 248K.
How did search popularity change for conversion rate optimisation tools worldwide in August 2026?
2 changes
In August 2026, Optimizely gained estimated Share of Search among conversion rate optimisation tools worldwide, from 81.7% to 83.9%.
Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AB Tasty’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AB Tasty
2 branded search terms
- ab tasty
- ab tasty server side
Optimizely
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.