Creator representation agencies:Which brands are most popular in search?
Night Media and Whalar share the highest estimated Share of Search among creator representation agencies worldwide, at 45% in August 2026. These are worldwide searches for English-language branded terms.
Follow creator representation agencies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the agencies that manage creator careers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Night Media, Whalar, Village Marketing, Gleam Futures. The figures are in the table below the chart.
View monthly share of search table
| Month | Night Media | Whalar | Village Marketing | Gleam Futures | Studio71 |
|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 24.2% | 6% | 3.2% | — |
| Nov 2025 | 61.4% | 26.5% | 6.7% | 5.4% | — |
| Dec 2025 | 60.9% | 27.1% | 6.6% | 5.4% | — |
| Jan 2026 | 61.4% | 26.5% | 6.7% | 5.4% | — |
| Feb 2026 | 62.1% | 26.8% | 5.5% | 5.5% | — |
| Mar 2026 | 65.5% | 23.8% | 5.9% | 4.8% | — |
| Apr 2026 | 56.6% | 30.8% | 7.6% | 5% | — |
| May 2026 | 57.9% | 31.6% | 6.3% | 4.2% | — |
| Jun 2026 | 28.4% | 64.6% | 3.8% | 3.1% | — |
| Jul 2026 | 44.5% | 44.5% | 6% | 4.9% | — |
| Aug 2026 | 45% | 45% | 6% | 4% | — |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 2.9K | 0% | +0.4 points | |
| 2, held 2nd | 45% | 2.9K | 0% | +0.4 points | |
| 3, held 3rd | 6% | 390 | 0% | +0.1 points | |
| 4, held 4th | 4% | 260 | -18.8% | -0.9 points | |
| —, not measured this month | — | — | — | — |
45%
Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Whalar45%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
4%
Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -0.9 points.
—.
Studio71—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Night Media vs Whalar: compare search popularity
Night Media vs Village Marketing: compare search popularity
Night Media vs Gleam Futures: compare search popularity- Whalar vs Village Marketing: compare search popularity
- Whalar vs Gleam Futures: compare search popularity
- Village Marketing vs Gleam Futures: compare search popularity
- Compare any of these brands
Which brand is most popular in search among creator representation agencies worldwide?
4 brands
Night Media and Whalar share the highest estimated Share of Search among creator representation agencies worldwide, at 45% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Night Media | 66.6% → 45% | 66.6%Oct 2025 | 28.4%Jun 2026 | 1st |
| Whalar | 24.2% → 45% | 64.6%Jun 2026 | 23.8%Mar 2026 | 2nd |
| Village Marketing | 6% | 7.6%Apr 2026 | 3.8%Jun 2026 | 3rd |
| Gleam Futures | 3.2% → 4% | 5.5%Feb 2026 | 3.1%Jun 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Night Media’s estimated Share of Search among creator representation agencies worldwide decreased from 66.6% to 45%.
- Across the 11 months ending August 2026, Whalar’s estimated Share of Search among creator representation agencies worldwide increased from 24.2% to 45%.
- Across the 11 months ending August 2026, Gleam Futures’ estimated Share of Search among creator representation agencies worldwide increased from 3.2% to 4%.
- Across the 11 months ending August 2026, Night Media’s estimated Share of Search among creator representation agencies worldwide peaked at 66.6% in October 2025 and was lowest at 28.4% in June 2026.
- Across the 11 months ending August 2026, Whalar’s estimated Share of Search among creator representation agencies worldwide peaked at 64.6% in June 2026 and was lowest at 23.8% in March 2026.
- Across the 11 months ending August 2026, Village Marketing’s estimated Share of Search among creator representation agencies worldwide peaked at 7.6% in April 2026 and was lowest at 3.8% in June 2026.
- Across the 11 months ending August 2026, Gleam Futures’ estimated Share of Search among creator representation agencies worldwide peaked at 5.5% in February 2026 and was lowest at 3.1% in June 2026.
- Across the 11 months ending August 2026, Village Marketing and Studio71 held steady: their estimated Share of Search among creator representation agencies worldwide each moved less than 0.5 percentage points.
How did search popularity change for creator representation agencies worldwide in August 2026?
4 changes
In August 2026, Gleam Futures lost estimated Share of Search among creator representation agencies worldwide, from 4.9% to 4%.
Estimated monthly branded searches for Whalar worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for Night Media worldwide fell 56.1% over 11 measured months, from 6.6K to 2.9K in August 2026.
Estimated monthly branded searches for Village Marketing worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.