Brandwave

Underscore Talent vs Viral Nation:Which is more popular?

In September 2026, Viral Nation had more branded searches than Underscore Talent among creator representation agencies worldwide. Viral Nation had about 6,600 branded searches, while Underscore Talent had 2,900. Viral Nation made up 22.3% of all creator representation agency searches we track, and Underscore Talent accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about creator representation agencies, Viral Nation appeared in three of the five answers and Underscore Talent in one. Viral Nation was mentioned before Underscore Talent in every answer.

Among creator representation agencies worldwide in September 2026

Who do people search for more?

Viral Nation, about 2 searches for every 1 for Underscore Talent

Viral Nation 6.6K searchesUnderscore Talent 2.9K searches

Who does AI mention more?

Viral Nation, mentioned in 3 of 5 answers, Underscore Talent in 1

Viral Nation in 3 of 5Underscore Talent in 1 of 5

Who does AI recommend more?

Viral Nation, named ahead of Underscore Talent in every answer

Viral Nation first in 2Underscore Talent never first

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Top creator representation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Viral Nation was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Underscore Talent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Viral Nation was listed before Underscore Talent in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Night Media1st
  2. Viral Nation2nd
  3. Underscore Talent3rd
  4. Digital Brand Architects4th
  5. Select Management Group5th
  6. Studio71–
  7. Whalar–
  8. Village Marketing–
  9. Gleam Futures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Night Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Brand Architects2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Underscore Talent1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Select Management Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Studio710 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whalar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Village Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator representation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Underscore Talent or Viral Nation more popular in search?

This chart shows how often people search Google for Underscore Talent and Viral Nation by name. Each line represents a brand's share of searches for all nine creator representation agencies we track, month by month, from English-language searches worldwide.

Underscore Talent and Viral Nation among creator representation agencies worldwide, by month

Share of searches by month for Viral Nation, Underscore Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthStudio71Viral NationNight MediaUnderscore TalentWhalarDigital Brand ArchitectsSelect Management GroupVillage MarketingGleam Futures
Oct 202531.4%20.9%20.9%9.2%7.6%5.1%2.3%1.5%1%
Nov 202531%25.2%16.8%9.2%7.3%5%2.3%1.8%1.5%
Dec 202536.9%24.6%13.4%8.9%6%4.8%2.7%1.5%1.2%
Jan 202633.9%27.8%12.3%10.1%5.3%5.3%2.8%1.3%1.1%
Feb 202632.5%26.6%14.4%9.5%6.2%5.3%2.9%1.3%1.3%
Mar 202633.2%22.2%18.1%8%6.6%6.6%2.4%1.6%1.3%
Apr 202640.1%22%11.9%9.8%6.5%5.1%2%1.6%1.1%
May 202637%24.8%13.4%8.9%7.3%4%2.2%1.5%0.98%
Jun 202642.9%19.2%6.9%6.9%15.6%4.5%2.4%0.92%0.76%
Jul 202638.7%21.1%9.3%11.5%9.3%5.1%2.8%1.2%1%
Aug 202642.7%19%8.4%10.4%8.4%5.5%3.8%1.1%0.75%
Sep 202640.8%22.3%9.8%9.8%8.1%4.4%3%1.1%0.88%

How has the Underscore Talent and Viral Nation comparison changed over the last 12 months?

3 findings

How did search popularity change for creator representation agencies worldwide in September 2026?

3 changes

  1. In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches.

  2. In September 2026, Viral Nation gained share of searches among creator representation agencies worldwide, from 19% to 22.3%.

  3. In September 2026, Underscore Talent lost share of searches among creator representation agencies worldwide, from 10.4% to 9.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Underscore Talent’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Underscore Talent

1 branded search term

  • underscore talent

Viral Nation

1 branded search term

  • viral nation

How the Brand Demand Index is measured

Other head-to-heads among creator representation agencies

Creator with pink hair and a pink jacket

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