Brandwave

How popular isUnderscore Talent?

In September 2026, people searched for Underscore Talent by name about 2,900 times worldwide, about the same as the previous year. These searches made up 9.8% of all global creator representation agency searches, placing Underscore Talent fourth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about creator representation agencies, Underscore Talent appeared in one of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Underscore Talent is the fourth most searched of 9 competitors and the third most recommended in AI answers.

  1. Studio71Share of searches 40.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Viral NationShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Night MediaShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. Underscore TalentShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. WhalarShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top creator representation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Underscore Talent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Underscore Talent is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Night Media1st
  2. Viral Nation2nd
  3. Underscore Talent3rd
  4. Digital Brand Architects4th
  5. Select Management Group5th
  6. Studio71–
  7. Whalar–
  8. Village Marketing–
  9. Gleam Futures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Night Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Brand Architects2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Underscore Talent1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Select Management Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Studio710 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whalar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Village Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator representation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which creator representation agencies compete with Underscore Talent?

Underscore Talent against creator representation agencies worldwide, by month

Share of searches by month for Studio71, Viral Nation, Night Media, Underscore Talent, Whalar, Digital Brand Architects, Select Management Group. The figures are in the table below the chart.

View monthly share of searches table
MonthStudio71Viral NationNight MediaUnderscore TalentWhalarDigital Brand ArchitectsSelect Management GroupVillage MarketingGleam Futures
Oct 202531.4%20.9%20.9%9.2%7.6%5.1%2.3%1.5%1%
Nov 202531%25.2%16.8%9.2%7.3%5%2.3%1.8%1.5%
Dec 202536.9%24.6%13.4%8.9%6%4.8%2.7%1.5%1.2%
Jan 202633.9%27.8%12.3%10.1%5.3%5.3%2.8%1.3%1.1%
Feb 202632.5%26.6%14.4%9.5%6.2%5.3%2.9%1.3%1.3%
Mar 202633.2%22.2%18.1%8%6.6%6.6%2.4%1.6%1.3%
Apr 202640.1%22%11.9%9.8%6.5%5.1%2%1.6%1.1%
May 202637%24.8%13.4%8.9%7.3%4%2.2%1.5%0.98%
Jun 202642.9%19.2%6.9%6.9%15.6%4.5%2.4%0.92%0.76%
Jul 202638.7%21.1%9.3%11.5%9.3%5.1%2.8%1.2%1%
Aug 202642.7%19%8.4%10.4%8.4%5.5%3.8%1.1%0.75%
Sep 202640.8%22.3%9.8%9.8%8.1%4.4%3%1.1%0.88%

  1. 1.Studio71

    40.8%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Viral Nation

    22.3%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. 3.Night Media

    9.8%

    Moved from 4th to 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Underscore Talent

    9.8%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  5. 5.Whalar

    8.1%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  6. 6.Digital Brand Architects

    4.4%

    Held 6th. 1.3K estimated branded searches, -31.6% vs prior month. Share -1.1 points.

  7. 7.Select Management Group

    3%

    Held 7th. 880 estimated branded searches, -32.3% vs prior month. Share -0.8 points.

  8. 8.Village Marketing

    1.1%

    Held 8th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  9. 9.Gleam Futures

    0.88%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Underscore Talent and its closest rivals

Every comparison with Underscore Talent

8 comparisons

How has branded search demand for Underscore Talent changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Underscore Talent worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, Underscore Talent’s share of searches among creator representation agencies worldwide increased from 9.2% to 9.8%.
  • Across the 12 months ending September 2026, Underscore Talent’s share of searches among creator representation agencies worldwide peaked at 11.5% in July 2026 and was lowest at 6.9% in June 2026.

How did search popularity change for creator representation agencies worldwide in September 2026?

6 changes

  1. In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches.

  2. In September 2026, Viral Nation gained share of searches among creator representation agencies worldwide, from 19% to 22.3%.

  3. In September 2026, Studio71 lost share of searches among creator representation agencies worldwide, from 42.7% to 40.8%.

  4. In September 2026, Digital Brand Architects lost share of searches among creator representation agencies worldwide, from 5.5% to 4.4%.

  5. In September 2026, Select Management Group lost share of searches among creator representation agencies worldwide, from 3.8% to 3%.

  6. In September 2026, Underscore Talent lost share of searches among creator representation agencies worldwide, from 10.4% to 9.8%.

How are Underscore Talent’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Underscore Talent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • underscore talent

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How the Brand Demand Index is measured

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