Brandwave

Digital Brand Architects vs Underscore Talent:Which is more popular?

In September 2026, Underscore Talent had more branded searches than Digital Brand Architects among creator representation agencies worldwide. Underscore Talent had about 2,900 branded searches, while Digital Brand Architects had 1,300. Underscore Talent made up 9.8% of all creator representation agency searches we track, and Digital Brand Architects accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about creator representation agencies, Digital Brand Architects appeared in two of the five answers and Underscore Talent in one.

Among creator representation agencies worldwide in September 2026

Who do people search for more?

Underscore Talent, about 2 searches for every 1 for Digital Brand Architects

Underscore Talent 2.9K searchesDigital Brand Architects 1.3K searches

Who does AI mention more?

Digital Brand Architects, mentioned in 2 of 5 answers, Underscore Talent in 1

Digital Brand Architects in 2 of 5Underscore Talent in 1 of 5

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Top creator representation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Digital Brand Architects was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Underscore Talent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Night Media1st
  2. Viral Nation2nd
  3. Underscore Talent3rd
  4. Digital Brand Architects4th
  5. Select Management Group5th
  6. Studio71–
  7. Whalar–
  8. Village Marketing–
  9. Gleam Futures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Night Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Brand Architects2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Underscore Talent1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Select Management Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Studio710 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whalar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Village Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator representation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Digital Brand Architects or Underscore Talent more popular in search?

This chart shows how often people search Google for Digital Brand Architects and Underscore Talent by name. Each line represents a brand's share of searches for all nine creator representation agencies we track, month by month, from English-language searches worldwide.

Digital Brand Architects and Underscore Talent among creator representation agencies worldwide, by month

Share of searches by month for Underscore Talent, Digital Brand Architects. The figures are in the table below the chart.

View monthly share of searches table
MonthStudio71Viral NationNight MediaUnderscore TalentWhalarDigital Brand ArchitectsSelect Management GroupVillage MarketingGleam Futures
Oct 202531.4%20.9%20.9%9.2%7.6%5.1%2.3%1.5%1%
Nov 202531%25.2%16.8%9.2%7.3%5%2.3%1.8%1.5%
Dec 202536.9%24.6%13.4%8.9%6%4.8%2.7%1.5%1.2%
Jan 202633.9%27.8%12.3%10.1%5.3%5.3%2.8%1.3%1.1%
Feb 202632.5%26.6%14.4%9.5%6.2%5.3%2.9%1.3%1.3%
Mar 202633.2%22.2%18.1%8%6.6%6.6%2.4%1.6%1.3%
Apr 202640.1%22%11.9%9.8%6.5%5.1%2%1.6%1.1%
May 202637%24.8%13.4%8.9%7.3%4%2.2%1.5%0.98%
Jun 202642.9%19.2%6.9%6.9%15.6%4.5%2.4%0.92%0.76%
Jul 202638.7%21.1%9.3%11.5%9.3%5.1%2.8%1.2%1%
Aug 202642.7%19%8.4%10.4%8.4%5.5%3.8%1.1%0.75%
Sep 202640.8%22.3%9.8%9.8%8.1%4.4%3%1.1%0.88%

How has the Digital Brand Architects and Underscore Talent comparison changed over the last 12 months?

3 findings

How did search popularity change for creator representation agencies worldwide in September 2026?

3 changes

  1. In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches.

  2. In September 2026, Digital Brand Architects lost share of searches among creator representation agencies worldwide, from 5.5% to 4.4%.

  3. In September 2026, Underscore Talent lost share of searches among creator representation agencies worldwide, from 10.4% to 9.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Digital Brand Architects’ and Underscore Talent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Digital Brand Architects

1 branded search term

  • digital brand architects

Underscore Talent

1 branded search term

  • underscore talent

How the Brand Demand Index is measured

Other head-to-heads among creator representation agencies

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