Night Media vs Whalar:Which is more popular by branded search?
In August 2026, Night Media and Whalar were level on Share of Search among creator representation agencies worldwide, with an estimated 2.9K branded searches each, at 43.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Night Media or Whalar?
Compare the agencies that manage creator careers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Night Media, Whalar. The figures are in the table below the chart.
View monthly share of search table
| Month | Night Media | Whalar | Gleam Futures | Village Marketing | Studio71 |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 23.5% | 6.3% | 5.8% | — |
| Nov 2025 | 58.2% | 25.1% | 10.3% | 6.3% | — |
| Dec 2025 | 57.8% | 25.7% | 10.3% | 6.3% | — |
| Jan 2026 | 58.2% | 25.1% | 10.3% | 6.3% | — |
| Feb 2026 | 58.9% | 25.4% | 10.4% | 5.2% | — |
| Mar 2026 | 62.6% | 22.7% | 9.1% | 5.6% | — |
| Apr 2026 | 53.9% | 29.4% | 9.5% | 7.2% | — |
| May 2026 | 55.6% | 30.3% | 8.1% | 6.1% | — |
| Jun 2026 | 27.5% | 62.7% | 6.1% | 3.7% | — |
| Jul 2026 | 42.5% | 42.5% | 9.4% | 5.7% | — |
| Aug 2026 | 43.2% | 43.2% | 7.7% | 5.8% | — |
| Sep 2026 | — | — | — | — | — |
How has the Night Media and Whalar comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Whalar took it in June 2026.
- Across the 11 months ending August 2026, Night Media’s estimated Share of Search among creator representation agencies worldwide moved from 64.5% to 43.2%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
- Across the 11 months ending August 2026, Whalar’s estimated Share of Search among creator representation agencies worldwide moved from 23.5% to 43.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for creator representation agencies worldwide in August 2026?
2 changes
In August 2026, Night Media gained estimated Share of Search among creator representation agencies worldwide, from 42.5% to 43.2%.
In August 2026, Whalar gained estimated Share of Search among creator representation agencies worldwide, from 42.5% to 43.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Night Media’s and Whalar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Night Media
1 branded search term
- night media
Whalar
1 branded search term
- whalar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.